3 Digital Marketing Predictions for 2015

3 Digital Marketing Predictions for 2015

It’s the time of year for future gazing. As the New Year approaches, everybody wants to know, what to expect from the year ahead. So let me get my crystal ball out.

For marketers, 2015 will be the year of more personalized customer interactions and the time to fully embrace the rapid mobile expansion around the world. Here are the 3 online marketing trends for 2015 from D2D Digital.

1. Blogging Will Dominate Lead Generation.

Creating great content and driving traffic back to your site of your Social Networking page will remain the best way to generate organic leads. This means if you aren’t blogging, you can’t afford to hold off any longer. Let professionals handle that for you if you want to get real results from your website and Social Media.

2. Mobile devices will continue to gain more and more share of consumer’s attention.

Content will continue to be consumed through mobile apps at a staggering pace. But Instagram and PinIt will no longer be just for teens and millennials. If you want to reach people on the go, mobile is the place to be. Like many others, I believe 2015 will be a breakthrough year for one-to-one marketing. The introduction of Apple Pay combined with geolocation and beacon technologies finally make real-time marketing a reality.

3. Online video will be huge.

In 2015, I expect to see ever more companies using visual storytelling. Companies have never had more opportunity to access quality media than today. Apps such as the GoPro and Hyperlapse, and even the iPhone cameras, are highly accessible and produce stunning results. Brands that use these tools will have a significant edge over their competitors.

2015 is going to be an exciting year. What other marketing trends can you foresee in 2015?

Maya Roeland

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