#Cupiddrone is in the air!

#Cupiddrone is in the air!

This is how love, romance, advertising and technology meet! An inspiring idea for the St. Valentine’s day commercial.

Flower retailer www.mooiwatbloemendoen.nl unleashes its Cupid drone on unsuspecting lovebirds in Verona, Italy,  just in time for Valentine’s Day.

The romantic experience was a stunt to promote one of the Flower Council of Holland’s consumer brands, in advance of Valentine’s Day, and was devised by Amsterdam agency Kingsday. The agency has experience with the stealth delivery of flowers—last year it placed boxes of roses under glass with instructions to break in an emergency around Paris, should the need for a chivalrous gesture unexpectedly arise—but this effort was meant invigorate the notion of spreading love.

“Last year we spread roses by emergency boxes. So this year we were looking for new logistics,” says creative director Bram de Rooij of the idea for “Love is in the Air,” which will be distributed in the Netherlands, U.K., France, and Germany. “Drones were a perfect fit. People are warming up to their potential. Most of all, I like the way that a drone’s modernity matches so well with something as classic as a red rose. And then we added some magic by turning that impressive, mechanical device into something very loveable. The perfect cupid for 2015.”

Maya Roeland

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