Facebook organic search: myth or reality?
Facebook organic search: myth or reality? I get this question asked very often by the business owners, entrepreneurs, colleague marketers and start-ups. If you were asking the same question – just know that you’re not alone. This is a common issue that many experienced marketers and brands are struggling with.
While many people are discouraged by slow growth and having difficulties with achieving the results they initially hoped for on Facebook, some are finding smart solutions and tricks to getting the most out of Facebook.
Read out top tips and tricks on how to outsmart the algorithm and to reach your fans and followers both organically and via paid ads.
Start With Content Optimized to Generate Attention and Shares
Highly shareable content is the holy grail of social media marketing, and doing your best to optimize for shares is my number-one content creation tip. As people scroll the Facebook news feed, your content has to make people pause and read. The promise of your content must be thumb-stopping. What you deliver has to inspire people to respond with, “OMG, I must share this now!”
The Facebook news feed algorithms reward active advertisers and engaging content. The more reactions, comments, and shares your posts get, the better their reach. This goes for both organic and paid (your advertising dollars will go further).
Build Organic Traction Before Promoting Posts With Ads
To get more mileage from your paid reach, let your posts run for 1-24 hours to gain some organic traction before boosting them. While increased organic reach is never guaranteed, there are ways to give your Facebook posts a better chance of good reach.
D2D Digital Tip: Use your video views to create a custom audience and retarget with future posts.
Amplify Your Organic Reach With Paid Promotion
Here’s where you start to pay to boost the reach of your content to improve your Facebook marketing ROI considerably. Rather than promote everything, apply some strategic selection to amplify the established organic reach of specific posts with Facebook ads.
For some posts, your objective may be to raise awareness and increase engagement and video views, for example. But for other posts, you’ll want to promote those with a link so you can drive traffic to your website. (Of course, remember to have the Facebook pixel installed and test retargeted promoted content.)
Prioritize Audience Engagement
Take every opportunity to engage your audience because that’s part of what keeps them coming back for more. The guidelines of good conversation for in-person contact apply to social media too. When people leave a comment, recognize that they’re starting a conversation and be sure to respond to any comments you receive. Let people know they’ve been heard.
Also acknowledge people who share your posts. Hop on over to the shared post and hit one of the reaction buttons (like or love) to let people know you appreciate their share.
Share content at non-peak times
The first point might be eyebrow-raising for many that have learnt that it is best to post at peak times to get the best results and this was true back when the competition was smaller on Facebook. But now, it is normally the opposite.
If you post your content at non-peak times, your content is more likely to stand out because your content don’t have to fight for feed space. Shortly summarized, the competition of “feed space” among the recipients is lower.
Peak and non-peak times on Facebook are considered to be:
Peak: 6:00 a.m. to 3:00 p.m.
Non-peak: 10:00 p.m. to 3:00 a.m.
This is of course not written in stone and the peak times can vary. To know your peak times, you can go to the Facebook insights page and learn more.
Facebook Personal Profile News Feed
The users of Facebook for personal reasons also suffer from the decline in news reach. Have you noticed that often you post an interesting update about your family, career etc and you get no reaction from your friends? Well, it is not that they do not care! They just have not seen your post. You also tend to miss most of the updates of your friends. To prevent that, change the settings of your newsfeed from “Popular” to “Recent”. This is How you do that:
We hope these tips and tricks will help you to outsmart the algorithm and to make sure you always reach your fans and followers on Facebook. Do you have other ways to do that? Please share with us in the comments.