Hotel Marketing Tips and Tools

Hotel Marketing Tips and Tools

This weekend we had a successful workshop on teaching real estate agents and property owners to market and advertise their houses and apartments online.

The same tactics and strategies should be used by hotels and vacation resorts. Internet marketing is the best tool to get listings and rent homes.

92% of people search the internet before contacting a travel agency

Here is a recap of the main takeaways from the workshop

With rapidly evolving visual marketing tools and technologies, the real estate market is more competitive than ever. Top agents leverage the newest tools to stand out. 2D photography and DIY video no longer impresses a new generation of buyers and sellers who expect engaging online experiences that truly provide an understanding of a property.

In a changing landscape, real estate agents and brokers who leverage new technology to inexpensively and quickly deliver immersive online and offline experiences are best able to engage tech-savvy audiences. New technologies have recently made it easy and cost effective to create engaging, next-gen experiences for any property.

Web traffic analysis and time-on-page statistics can demonstrate the level of engagement with new visual marketing assets.

Millennial buyers now comprise 35% of all new homebuyers on the market

(up from 32% in 2014), which means higher demand for more engaging, interactive and mobile-ready content from real estate professionals. In fact, 89% of buyers across demographics increasingly look to web and mobile tools to narrow down their list of properties to consider.

This has fuelled innovation in real estate marketing. Immersive technologies that were once experimental are quickly becoming a standard part of listing presentations. Sophisticated real estate agents are learning to leverage new technologies to improve their ability to emotionally engage new buyers by better showcasing their properties.

Web traffic analysis and time-on-page statistics can demonstrate the level of engagement with new visual marketing assets.

See you at the next workshop: Hotel Marketing Tips and Tools

 


Maya Roeland

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