Social Insights on the Luxury Brands

12

Dec 2015

Social Insights on the Luxury Brands

Luxury fashion businesses, once maintaining firm control over their brand image, are now increasingly susceptible to public opinion, trends and expectations. Consumers are now empowered with the ability to discuss, praise or criticize brands on several highly public platforms. With or without consent, they have commandeered the conversation surrounding brands, greatly influencing their peers’ purchasing decisions. With the change of every season, the creation of a new product, or the influence of a celebrity, fashion trends are constantly changing. Whether brands are leading, adapting or ignoring these shifts, they will always be affected by them. While most fashion leaders maintain a pulse on industry trends, their understanding may often be driven by personal observations rather than an analytical or data-driven approach. Yet social intelligence, combining the nuances of human opinion with the structure of analytical research, allows luxury fashion brands with the means to quantify social trends and understand the public’s views across key...

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Instagram Now Offers Multiple Account Support

09

Dec 2015

Instagram Now Offers Multiple Account Support

As a Social Media Manager, posting to Instagram is part of daily work. Before now, that meant signing out of my personal account in order to sign into the account for work, which is not only inconvenient but also a little anxiety-inducing—the ease with which I might accidentally post to the wrong account is all too scary a possibility. My clients’ 10K followers do not need to see my latest selfie with a new hairstyle. Finally, Instagram is making our social media-addled lives a little bit easier. With the latest update, the app is introducing a new feature that allows users to toggle between multiple accounts without logging in and out. Instagram Now Offers Multiple Account Support Currently, the feature appears to be in beta testing mode and only available to a limited number of Android users. Instagram has not said whether this feature will be expanding, or when it...

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Notify App: Facebook is Strengthening its Dominance Over Online Media

08

Nov 2015

Notify App: Facebook is Strengthening its Dominance Over Online Media

Facebook is preparing its latest push into online media with a new standalone app called Notify that is scheduled to launch soon, with content from dozens of media publishers including Mashable, The Washington Post, Billboard, CNN and CBS. Financial Times notes that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Apple has also shown interest in the sector with September’s launch of its new News aggregator app.  Twitter recently rolled out Moments, a feed for mobile users to explore the top news of the moment. Meanwhile, despite suspending its own Snap Channel last month, Snapchat still has Discover partners like Comedy Central and Vice backing it, along with its own news division. Competition is only going to heat up from here.  


15 Google Marketing Tools For Your Business

29

Oct 2015

15 Google Marketing Tools For Your Business

Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So I decided to round up some of the most essential Google marketing tools so you can be sure your business is taking full advantage of all Google has to offer. 1) Google My Business All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.” Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results. 2) Google+ Business Pages With the death...

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Celebrities, Advocates, Influencers: Your Social Media Army

27

Oct 2015

Celebrities, Advocates, Influencers: Your Social Media Army

Influencers are changing the face of marketing, particularly with their social media influence– but what is a brand advocate and how do they differ from a social influencer or a brand champion? Social influencers can trigger… 6x more traffic 2x more conversions …when they share a brand’s content on their social channels. It’s understandable that influencers are becoming a vital part of a marketer’s social media strategy. By identifying, understanding and exploiting social media influence opportunities, a marketer can now push their brand even deeper into the consumers’ consciousness. How do you begin to effectively deploy ‘influencing’ as part of your social media strategy? By examining the many different influencer types available, both outside and within your business: External Brand Advocates a.k.a. ‘The Halo’ These are the influencers that every marketer wants – customers and clients who advocate a brand in the social space because they respect the company –...

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Twitter Storytelling Tools: Collections API

24

Oct 2015

Twitter Storytelling Tools: Collections API

Growing an audience and retaining customers for any app or website can be very challenging. To keep your users engaged, you need rich and unique content that tells a compelling story. Whether it’s breaking news, first-person perspectives of major events, or play-by-play reactions to sports, the best stories start with Tweets. With hundreds of millions of new Tweets every day, there are lots of potential stories to tell. Today at Flight, we introduced an ecosystem of tools that all work together to help you seamlessly find, organize, and publish those stories on your apps and websites. You’ve already seen this ecosystem in action: we use it to publish Moments on Twitter. And you may already be using some of the individual tools we’re talking about, such as TweetDeck and Curator. Today we announced a new Collections API that turns multiple Tweets into a single story with a single Collection ID,...

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Add Video to Your Facebook Profile

01

Oct 2015

Add Video to Your Facebook Profile

People visit Facebook profiles more than four billion times per day, and they’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, they’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. This is what Aigerim Shorman and Tony Hsieh, Product Managers of Facebook wrote in the blog: Bring Your Profile to Life The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile....

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How To Create the Cross-Channel Social Media Mix

15

Sep 2015

How To Create the Cross-Channel Social Media Mix

Social media has changed the lives of people around the world. Lets just stop for a moment and look at how different it is from ten or even five years ago. In the last decade, social media has significantly transformed most of our daily lives. Remember using a telephone landline instead of Skype, address book instead of Facebook, business card holder instead of LinkedIn? Social media has changed not only how we interact with one another but also how we do business. Not integrating social media into company’s traditional marketing activities nowadays is like starting a business without telling anyone. Surprisingly, there are still organizations who are not taking full advantage of what social media marketing can do for their brand. Sometimes the social media team is soloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on...

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HOW TO GET THE MOST OUT OF YOUR VISIT TO A CONFERENCE

15

Sep 2015

HOW TO GET THE MOST OUT OF YOUR VISIT TO A CONFERENCE

This article was originally published on Social Media Week website Finally, you have it! A pass to Social Media Week! It is your chance to discover the latest trends and insights in technology, media, marketing, and more from some of the biggest names across the globe. You are ready to learn about leading ideas and innovations, and you want to know how social media and technology can change business, society and culture around the world. You look into the program – Wow! There are so many events, keynotes, presentations, talks, showcases, workshops, masterclasses! So much to do. So much to participate in. How do you find your way through this overwhelming load of information, events, and opportunities? Take a deep breath. It’s all doable! Here is are eight things that will help you get the most out of your visit to a conference. Social Media Week conference, or any other. Follow...

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Digital Trends 2015

03

Sep 2015

Digital Trends 2015

Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...

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