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Instagram Update: Date & Time

16

Mar 2016

Instagram Update: Date & Time

Now you can see the exact month, day and year your images and videos were posted on Instagram. Every social media manager I know is doing cartwheels over this update. To see your timestamps, simply go to the App Store and update to the latest version of Instagram. You should have version 7.17.1 or later. Prior to now, Instagram only showed the number of weeks it had been since the videos or photos were posted. Now, instead of “52w” at the top right corner of the post, the full date (4 February or November 25, 2015, for example) is listed under the comments. This is a very valuable update for online marketers and those who work in the marketing industry. When we’re tracking data or pulling information for clients and projects we need to know the exact date then it was posted. Knowing that something happened 52 weeks ago is pretty useless. An exact...

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The Most Social Astronaut

02

Mar 2016

The Most Social Astronaut

The Most Social Astronaut Scott Kelly Returns Safely to Earth after One-Year Mission. Scott Kelly landed in Kazakhstan at 11:26 p.m. EST (10:26 a.m. March 2, 2016 Kazakhstan time), on a capsule carrying two other companions from the International Space Station: Russian cosmonaut Mikhail Kornienko, who also spent 340 days in space, and Sergey Volkov, another Russian cosmonaut who has been in space for five and a half months. During this time, Kelly has shared with the public an unprecedented view of what he’s seen while rotating Earth aboard the International Space Station. Before Kelly went up for his mission, the astronaut was given direct order from President Barack Obama during the 2015 State of the Union address: “Make sure to Instagram it.” The result of that order? Kelly soon became an expert social-media user, uploading awesome images of high quality photography nearly every day to Instagram, Twitter, Tumblr and Facebook. The astronaut...

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Facebook Has Rolled Out 5 New Reactions Buttons

24

Feb 2016

Facebook Has Rolled Out 5 New Reactions Buttons

A big change on Facebook: the Social Network built alternatives to its trademark ”like” button, and has globally launched emoji “Reactions.” Users can still respond to a post or comment with the traditional “like” button. But starting February 24, 2016, users are allowed to choose from six different animated emoji “Reactions”: Like, Love, Haha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.” Facebook said in its latest blog post that it wanted to give users more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy”: The new reactions appear when you hover over Like on a PC, or hold it down on mobile or tablet. Last September, Facebook CEO Mark Zuckerberg publicly announced the company’s push to expand emoji past the “like” option. “Not every...

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OUR 20TH CENTURY DATA HANGOVER AND THE CURE

22

Feb 2016

OUR 20TH CENTURY DATA HANGOVER AND THE CURE

Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug those leaks. What are the real reasons for these lacklustre results? 1. OUTDATED CLASSIFICATION The system for classifying companies (SIC codes) was designed post-World War II. It’s of no relevance to the digital economy or modern ways of doing business. RESULT Up to 1/3 of all businesses are classified as ‘other’, and many more are misclassified. 2. SUBJECTIVE LEAD SCORING STILL EXISTS Guesstimating who might convert on a particular piece of content based on misguided ‘personas’ is not a system that’s delivered for B2Bs in the past couple of years. RESULT Too much focus on content conversion and not enough focus on which prospects are most likely to become customers. 3.  TREATING ALL POSSIBLE SWEET-SPOT TARGETS THE SAME Sure, your prospects have...

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Digital Marketing Romance

14

Feb 2016

Digital Marketing Romance

To win the heart of a digital marketing specialist you need to speak his language. These phrases make a heart of an online marketer beat faster! and our favorite: This is real Digital Marketing Romance! Happy Valentine’s Day!


Room the Movie: She Has Made The Living Hell a Fairytale

06

Feb 2016

Room the Movie: She Has Made The Living Hell a Fairytale

How many tears can a girl cry? – this thought kept crossing my mind while I was watching the movie Room at the International Film Festival in Rotterdam in February 2016. Room the movie begins with the quiet sound of breathing, images of a scratched wall, a skylight and the whispered words: “Go back to sleep…” This is the 3 m x 3 m sealed enclosure in which five-year-old Jack (Jacob Tremblay) lives with his Mom, whom he calls “Ma” (Brie Larson). Slowly, bit by bit, the story of Room the movie is revealed to us. Ma “Larson” was abducted at the age of 17 and kept in the backyard shed of her kidnapper. Two years later she gave a birth to a boy who turns 5 years old at the beginning of the movie. We see the room through the eyes of this little man. And this 3×3 room seems...

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Raise Your Google Ranking – An Essential Guide

26

Jan 2016

Raise Your Google Ranking – An Essential Guide

To promote safer websites and help create a more secure web, Google now gives sites secured with Always On SSL an SEO (Search Engine Google Ranking) boost. Learn about this and other ways to rank higher. Google’s popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site’s SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This white paper explores how you can improve your ranking and be found by more customers. How Google ranks sites like yours Google’s ranking algorithm is constantly evolving and is highly confidential. But it is known that Google’s spiders crawl websites and currently rank based on the following key criteria: 1. Relevancy 2. Metadata 3. Security 4. Speed 5. Trust 6....

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5 Steps to Success with Social Selling

12

Jan 2016

5 Steps to Success with Social Selling

What is Social Selling? Selling has always been (and always will be) social. Social media hasn’t fundamentally changed the game of sales, but it certainly has amplified it, connected it, and distributed it further than we ever thought possible. Social networks give wider reach and power to even the smallest business, and create an avenue for sales and marketing staff to connect to their client base as individuals, on a personal level. The term “social selling” encompasses both the research and interaction that happens online during the sales process. Salespeople can use social media to research critical information about companies, trends, and market changes that might produce opportunities. They can learn things about likely buyers that are hard to find elsewhere. What are the interests of those prospects? Their likes, their dislikes? What are they reading and sharing? When you know a few things about someone, you have a more...

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Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

24

Dec 2015

Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

December typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and – for the marketers – breaking through all that hassle in the effort to reach out to customers. From Christmas to New Years, there’s a lot going on and you need to maximize your brand’s potential during this time. Consider the following 6 tips for mastering Social Media Campaigns over the holidays. Leverage Emotions The holiday season is emotionally charged on so many different levels. Words that come to mind when thinking about the consumer mindset during the holiday season are generosity, family, reflection, giving, and positivity. As a marketer, you need to think about how you can tap into these feelings and use them to your advantage. For example, in the weeks leading up to and after New Years, many people try to stay motivated and focus on their goals and resolutions. A good...

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Social Insights on the Luxury Brands

12

Dec 2015

Social Insights on the Luxury Brands

Luxury fashion businesses, once maintaining firm control over their brand image, are now increasingly susceptible to public opinion, trends and expectations. Consumers are now empowered with the ability to discuss, praise or criticize brands on several highly public platforms. With or without consent, they have commandeered the conversation surrounding brands, greatly influencing their peers’ purchasing decisions. With the change of every season, the creation of a new product, or the influence of a celebrity, fashion trends are constantly changing. Whether brands are leading, adapting or ignoring these shifts, they will always be affected by them. While most fashion leaders maintain a pulse on industry trends, their understanding may often be driven by personal observations rather than an analytical or data-driven approach. Yet social intelligence, combining the nuances of human opinion with the structure of analytical research, allows luxury fashion brands with the means to quantify social trends and understand the public’s views across key...

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