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Notify App: Facebook is Strengthening its Dominance Over Online Media

08

Nov 2015

Notify App: Facebook is Strengthening its Dominance Over Online Media

Facebook is preparing its latest push into online media with a new standalone app called Notify that is scheduled to launch soon, with content from dozens of media publishers including Mashable, The Washington Post, Billboard, CNN and CBS. Financial Times notes that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Apple has also shown interest in the sector with September’s launch of its new News aggregator app.  Twitter recently rolled out Moments, a feed for mobile users to explore the top news of the moment. Meanwhile, despite suspending its own Snap Channel last month, Snapchat still has Discover partners like Comedy Central and Vice backing it, along with its own news division. Competition is only going to heat up from here.  


15 Google Marketing Tools For Your Business

29

Oct 2015

15 Google Marketing Tools For Your Business

Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So I decided to round up some of the most essential Google marketing tools so you can be sure your business is taking full advantage of all Google has to offer. 1) Google My Business All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.” Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results. 2) Google+ Business Pages With the death...

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Celebrities, Advocates, Influencers: Your Social Media Army

27

Oct 2015

Celebrities, Advocates, Influencers: Your Social Media Army

Influencers are changing the face of marketing, particularly with their social media influence– but what is a brand advocate and how do they differ from a social influencer or a brand champion? Social influencers can trigger… 6x more traffic 2x more conversions …when they share a brand’s content on their social channels. It’s understandable that influencers are becoming a vital part of a marketer’s social media strategy. By identifying, understanding and exploiting social media influence opportunities, a marketer can now push their brand even deeper into the consumers’ consciousness. How do you begin to effectively deploy ‘influencing’ as part of your social media strategy? By examining the many different influencer types available, both outside and within your business: External Brand Advocates a.k.a. ‘The Halo’ These are the influencers that every marketer wants – customers and clients who advocate a brand in the social space because they respect the company –...

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Add Video to Your Facebook Profile

01

Oct 2015

Add Video to Your Facebook Profile

People visit Facebook profiles more than four billion times per day, and they’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, they’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. This is what Aigerim Shorman and Tony Hsieh, Product Managers of Facebook wrote in the blog: Bring Your Profile to Life The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile....

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How To Create the Cross-Channel Social Media Mix

15

Sep 2015

How To Create the Cross-Channel Social Media Mix

Social media has changed the lives of people around the world. Lets just stop for a moment and look at how different it is from ten or even five years ago. In the last decade, social media has significantly transformed most of our daily lives. Remember using a telephone landline instead of Skype, address book instead of Facebook, business card holder instead of LinkedIn? Social media has changed not only how we interact with one another but also how we do business. Not integrating social media into company’s traditional marketing activities nowadays is like starting a business without telling anyone. Surprisingly, there are still organizations who are not taking full advantage of what social media marketing can do for their brand. Sometimes the social media team is soloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on...

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The Instagram Ads API Opens a New Door for Advertisers

05

Aug 2015

The Instagram Ads API Opens a New Door for Advertisers

Instagram has officially switched on its advertising API (application programming interface). It’s a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter. The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning. By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter. Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram sales representative directly. That meant Instagram advertising was mostly limited to those willing to make big investments in both budget and time. Starting soon all advertisers can plan Instagram campaigns alongside their other digital ads...

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How To Use Your Book As a Marketing Tool to Grow Your Business

01

Aug 2015

How To Use Your Book As a Marketing Tool to Grow Your Business

I Am An Author… And Now What? Can I Use My Book To Grow My Business? It is 2015. It is getting more and more difficult to market your business and your brand. The concept “If you build it, they will come” is not working anymore. As reported by Garther, 50 percent of companies increased marketing spend in 2015. But if you are an entrepreneur or a small business (SMB) you might not have the budget to assemble a top-profs marketing team. So what will YOU do to get exposure and grow your business this year? The smartest marketers know that customers favor businesses that meet them halfway. They like those who provide something of value in order to win customers’ attention. The great answer to that is to write and publish a book, that will not only present you as an obvious and credible expert in the industry but will also solve...

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Hotspots Rotterdam: Best Places to Write A New Blog Post

30

Jul 2015

Hotspots Rotterdam: Best Places to Write A New Blog Post

International booking agency for digital marketing and influencer magazine www.iGlossy.nl asked our Founder Maya Roeland about her favorite hotspots in Rotterdam. Of course she  has a lot of them. But here is how she describes the top 5 of her favo places to work outside the office. They all have a free Wi-Fi and a choice of quiet sitting places (for writing) and busy tables (for observing). De Tuin – Kralingse Plas Plaszoom 354, Rotterdam I am a big fan of water, I get inspiration when I work near sea, river, canal. Lucky, in Rotterdam it is easy to find. De Tuin café is right at the beautiful lake Kralingse Plas. Very close to water and two traditional wind mills. You can use free Wifi inside or at the beautiful terrace outside. There is also a wonderful forest Kralingse Bos where you can walk and think of the new blog ideas. V11, Lichtschip V11...

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5 Tips for Better Content Distribution

28

Jul 2015

5 Tips for Better Content Distribution

Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Content Distribution is also very important. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world is not infrastructure; it’s audience. To compete for reader attention, brands do not only have to produce better content, they also have to figure out a way to get it in front of people. Content is a base, but beyond that is understanding of the distribution channels. Why Distribute? Because simply creating excellent content isn’t enough. Yes, SEO best practices help drive relevant traffic to your content, but SEO shouldn’t be the only tool in your content toolbox....

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Trends in online shopping. Holiday Readiness Report

21

Jul 2015

Trends in online shopping. Holiday Readiness Report

Your retail company has a huge opportunity to capitalize in the 2015 holiday season as online consumer spending continues to rocket. Consumers may be spending more online, but they’re spending less time doing so. This benchmark shows a pronounced decline over two years in such key consumer attention metrics as average session length, and page views and product views per session. Meanwhile, the single-page bounce rate and shopping cart abandonment rate reached new highs in the past year (Image above). How can online retailers and e-commerce executives formulate powerful programs and strategies to take this holiday season head on? Keep reading to find out. The impact of screen sizes on shopping behavior. Despite the rise of mobile devices, desktops continue to dominate retail e-commerce. Particularly when it comes time to cart an item and check out, consumers clearly prefer the larger screen size of laptops and PC monitors and the ability...

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