BLOG


Photo by Maya Roeland

22

Jun 2015

The Do’s and Don’ts of Hashtags: How To Use Hashtags Properly

Hashtags are a prominent part of Social Media Network today. Hashtag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary earlier this year. Hashtags are used to a certain extend on most popular social networks, including Twitter, Instagram, Facebook, Pinterest, Vine and Google+. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest. So whenever you add a hashtag to your post, it is immediately indexed by...

Lees meer...


The Real Meaning Of Signatures Of Famous Entrepreneurs

21

May 2015

The Real Meaning Of Signatures Of Famous Entrepreneurs

In the digital age, the signatures are slowly dying out. Celebrities may spend hours signing photographs and merchandise, but the majority of us only sign the occasional contract or document. However, some people still appreciate signatures. According to handwriting analysts, they can reveal a lot about your personality – for example, a clearly legible signature suggests the author is straightforward and open. MyPrint247 analysed the signatures of 25 of the world’s top tech CEOs and personalities, with the help of graphology (handwriting analysis). The list includes Tim Cook, Steve Jobs, Bill Gates, Mark Zuckerberg, Larry Page, Sergey Brin and more. Check them out in this infographic below!  


How To Grow Your Business with LinkedIn

14

May 2015

How To Grow Your Business with LinkedIn

Enjoying a great seminar: The Anatomy of a LinkedIn Company Page. The speaker is Viveka von Rosen Linked Into business who is listed as a Top Social Media Influencer in Forbes and a Top 25 Social Media Expert by LinkedIn. Linked Into Business Stay tuned for my future posts where I’ll share some of the great tips how to grow your business with LinkedIn company page. Are you using LinkedIn for your business?


If Content is King, Who Is A Queen?

27

Apr 2015

If Content is King, Who Is A Queen?

Today is a big celebration in the Netherlands – King’s Day! Here and there you here words “King” and “Queen”.  Let’s think what these words mean in the Marketing world. In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He begins by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Needless to say, Gates was right in his predictions. Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world...

Lees meer...


How to Build a Fan Club on Social Media Channels

19

Apr 2015

How to Build a Fan Club on Social Media Channels

Are you looking to attract high-quality and loyal fans to your Social Media pages: Facebook, Instagram, Pinterest etc? Without quality fans, your Social Media Marketing efforts can fizzle out quickly. Discover the ways you can engage loyal fans who’ll love your business, brand, produce and service. The following steps will help you streamline your Fan Page activity into a success story. Step 1: Give your page a human touch The most successful companies are those that step out from behind their logo and let the people behind the brand represent their page. The goal is to communicate with your fans as though you were talking to your friends, and let your personality come through in each post. One of the ways to do this is to step away from your niche once in a while and show your personal side through entertaining posts and photos. Change things up a bit...

Lees meer...


Real-Time Marketing Is Now Right-Time Marketing

11

Apr 2015

Real-Time Marketing Is Now Right-Time Marketing

Real Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment. But something delivered at right time doesn’t have to be created in real time! It’s time for the conversation about real-time marketing to move on. It’s not that the conversation is over. Rather, it’s that real-time marketing needs to evolve into something bigger and more important than simply sending out catchy posts timed to news events. For example: Today is the jubilee 35th edition of NN Rotterdam Marathon. You do not know yet who is the winner, but you can already prepare your post...

Lees meer...


Unleash Your Creativity With Photo Edit Tools

08

Apr 2015

Unleash Your Creativity With Photo Edit Tools

Online photo editing & creatives made simple and fun with various photo edit tools available on the web. Today I would like to share with you that PicMonkey has a limited time offer – a free Royale Subscription for one month.  PicMonkey is a free online photo editor tool that offers free editing plus a regal suite of effects, supreme, exclusive designs, and more. Now temporary they allow to try their Royale features. Royale membership gets you ads-free editing and a kingly hoard of primo effects, fonts, overlays, and touch-up tools. Choose from either a monthly or annual plan to start your 30-day free trial. Free Trial Details The best deal in the universe just got even better. For a limited time, anyone can try Royale for a month, for free. Check the deets: Your trial ends 30 days after you sign up. All sign-ups during the promotion are eligible for the free trial....

Lees meer...


When to Use the @ Versus a # Hashtag on Social Media

03

Apr 2015

When to Use the @ Versus a # Hashtag on Social Media

Sometime I get questions when to use a # hashtag on social media versus the @? Well, they are very different things. You use the @ when you’re looking to tag a person or an account in your post on Instagram, Facebook or Twitter. A #hashtag is for keywords, topics or to follow a conversation. When you tweet “Great presentation by @D2Digital” you are contacting D2D Digital Online Marketing Agency and telling them they had a great presentation while at the same time making your review available for anyone to see who searches for D2D Digital on Twitter. Nethertheless, if you tweet “@D2Digital – your presentation was great” you are sending a direct message only D2D Digital Online Marketing Agency and you can see. I’m not sure whose followers can see it as well. If you tweet “Great #webinar by @D2Digital ” anyone who is searching for webinars D2D Digital Online...

Lees meer...


International Women’s Day Gets A Boost From Marketers

08

Mar 2015

International Women’s Day Gets A Boost From Marketers

Every time it seems that marketers have reached the limits of what they can accomplish, something else comes along and shows that the power of media is unlimited. Take International Women’s Day, for example. The first International Women’s Day was held in 1911. Then for many years, it was used to celebrate the achievements and accomplishments of women around the world in economic, political and social spheres. With the expansion of feminism the importance of 8 of March was constantly declining.  And now on March 8th, 2015 all of a sudden I have more than 15 newsletters in my Inbox with the subject: International Women’s Day.  What happened? Marketers need to have ideas how to promote their products. And to bring back a forgotten holiday seems like a smart strategy.  Take a look at the image above. All these shops started to celebrate International Women’s Day this year. Google also joins the celebration of...

Lees meer...


03

Mar 2015

Preroll ads on YouTube: Skip Ad or Do Not Skip Ad?

Is YouTube a good platform for advertisement? It is all about marketing talent now! A lot of people skip pre-roll ads on YouTube. Me too! My head is programmed to move the mouse in the lower right corner as soon as I click “Play” on a YouTube video. It is more a reflex, than a genuine decision. A big challenge for advertisers to deliver a message in those mini seconds before a user hits “Skip Ad” button. That is where Geico became famous in – creating “unskippable” preroll ads! Geico understands the importance of the first seconds, so the message is delivered right away. What happens after the first five seconds is part of the humor. The ads will run as :15s, 30s and even longer spots, but …as they say on the 6th second in the ad: “You can not skip this Geico ad because it is already over!”...

Lees meer...



Page 4 of 6« First...23456

Facebook

Get the Facebook Likebox Slider Pro for WordPress
close
Facebook IconTwitter Icon