Tag: commercials


#Cupiddrone is in the air!

14

Feb 2015

#Cupiddrone is in the air!

This is how love, romance, advertising and technology meet! An inspiring idea for the St. Valentine’s day commercial. Flower retailer www.mooiwatbloemendoen.nl unleashes its Cupid drone on unsuspecting lovebirds in Verona, Italy,  just in time for Valentine’s Day. The romantic experience was a stunt to promote one of the Flower Council of Holland’s consumer brands, in advance of Valentine’s Day, and was devised by Amsterdam agency Kingsday. The agency has experience with the stealth delivery of flowers—last year it placed boxes of roses under glass with instructions to break in an emergency around Paris, should the need for a chivalrous gesture unexpectedly arise—but this effort was meant invigorate the notion of spreading love. “Last year we spread roses by emergency boxes. So this year we were looking for new logistics,” says creative director Bram de Rooij of the idea for “Love is in the Air,” which will be distributed in the...

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09

Jan 2015

Pepsi marks the arrival of a new year with the astonishing film

Pepsi Max created a stunning commercial, featuring a chain reaction of 2,014 mousetraps and 2,015 ping pong balls. The idea for the online film, for Pepsi Max, was inspired by science teachers who use of mouse traps to demonstrate the basics of nuclear fission. The impact was heightened by staging the stunt within a mirrored tunnel. The mouse traps took almost 5 hours to set up leaving the 42-strong production team little leeway if things went wrong. The end result captured in a single take lasting just 15 seconds in real time.




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