Tag: content marketing


Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

24

Dec 2015

Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

December typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and – for the marketers – breaking through all that hassle in the effort to reach out to customers. From Christmas to New Years, there’s a lot going on and you need to maximize your brand’s potential during this time. Consider the following 6 tips for mastering Social Media Campaigns over the holidays. Leverage Emotions The holiday season is emotionally charged on so many different levels. Words that come to mind when thinking about the consumer mindset during the holiday season are generosity, family, reflection, giving, and positivity. As a marketer, you need to think about how you can tap into these feelings and use them to your advantage. For example, in the weeks leading up to and after New Years, many people try to stay motivated and focus on their goals and resolutions. A good...

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Digital Trends 2015

03

Sep 2015

Digital Trends 2015

Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...

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5 Tips for Better Content Distribution

28

Jul 2015

5 Tips for Better Content Distribution

Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Content Distribution is also very important. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world is not infrastructure; it’s audience. To compete for reader attention, brands do not only have to produce better content, they also have to figure out a way to get it in front of people. Content is a base, but beyond that is understanding of the distribution channels. Why Distribute? Because simply creating excellent content isn’t enough. Yes, SEO best practices help drive relevant traffic to your content, but SEO shouldn’t be the only tool in your content toolbox....

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If Content is King, Who Is A Queen?

27

Apr 2015

If Content is King, Who Is A Queen?

Today is a big celebration in the Netherlands – King’s Day! Here and there you here words “King” and “Queen”.  Let’s think what these words mean in the Marketing world. In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He begins by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Needless to say, Gates was right in his predictions. Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world...

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12

Jan 2015

A Visual History Of Content Marketing

Do you think content marketing is new? Think again! Come with us as we go back to the future — content marketing style.



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