Tag: facebook


Facebook organic search: myth or reality?

01

May 2017

Facebook organic search: myth or reality?

Facebook organic search: myth or reality? I get this question asked very often by the business owners, entrepreneurs, colleague marketers and start-ups.  If you were asking the same question – just know that you’re not alone. This is a common issue that many experienced marketers and brands are struggling with. While many people are discouraged by slow growth and having difficulties with achieving the results they initially hoped for on Facebook, some are finding smart solutions and tricks to getting the most out of Facebook. Read out top tips and tricks on how to outsmart the algorithm and to reach your fans and followers both organically and via paid ads. Start With Content Optimized to Generate Attention and Shares Highly shareable content is the holy grail of social media marketing, and doing your best to optimize for shares is my number-one content creation tip. As people scroll the Facebook news...

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All You Need to Know About Instagram Stories

12

Aug 2016

All You Need to Know About Instagram Stories

Have you tried Instagram Stories yet? Instagram’s newest feature – which is similar to Snapchat – allows you to create short videos or a series of multiple photos that disappear after 24 hours. When Instagram introduced Instagram Stories last week everyone went a little bit crazy trying to determine if it would be the end of Snapchat or not. In this post, I walk you through all the details and features showing you how to use Instagram Stories. All You Need to Know About Instagram Stories! A new feature Instagram stories lets you do the following: Create a video Create a picture post Include text Draw with different styles and colors See who has viewed your story Watch stories from those you follow Share a video or pic from your story to your Instagram feed Share a video or pic from your Camera Roll to your Instagram story With Instagram Stories, you...

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How To Take Tasty Food Photos

14

Jun 2016

How To Take Tasty Food Photos

With the advent of social media foodie culture, food photography is everywhere. The market is saturated with top-down smartphone images of cappuccinos, healthy salads, and tasty steaks. How can a food blogger stand out in this overwhelming parade of food images? By taking high quality, eye catching images, of course! If you’ve asked people for help before or have done some web searching on the topic, you’ve probably heard these pieces of advice: 1. Use natural light 2. Don’t use flash 3. Use the macro setting on your camera (for food) And while each of these is, in essence, true, they’re also incomplete and too basic. That is why D2D Digital reached out to a professional food photographer Oxana Denezhkina and asked her to share 5 food photography secrets exclusively with our readers. Here are 5 giveaways on how to take tasty photos: The Power of Right Hand Side One...

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Facebook introduced 360 photos

10

Jun 2016

Facebook introduced 360 photos

For the first time, you can now easily share 360 photos on Facebook: Facebook introduced 360 photos! Simply take a panorama with your phone or capture a 360-degree photo using a 360 photo app or 360 camera, and then post it on Facebook as you would a normal photo. From there, we’ll convert it to an immersive 360 photo that people can explore, similar to how people experience 360 videos on Facebook. 360 photos are easy to identify in News Feed: just look for the compass icon on the right-hand side of the photo. Explore a 360 photo on mobile by tapping and dragging the photo or by moving your phone, and on the web by clicking and dragging. Now your friends can experience the moments you share in 360 as if they were actually there with you, from hiking through a national park, to wandering through a museum, to celebrating...

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Social Media Marketing for Hotels and Resorts – Best Practices

03

Jun 2016

Social Media Marketing for Hotels and Resorts – Best Practices

Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...

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Facebook Messenger Code – Making it Easy for Customers to Contact Your Business

23

May 2016

Facebook Messenger Code – Making it Easy for Customers to Contact Your Business

Say Hello to Messenger Codes: Find the 900 million people who use Messenger every month more easily thanks to Usernames, Links and Messenger Codes. How to access your Facebook Business Page messenger code Navigate to your page Click on messages Now click download and share your messenger code How to scan a FB Messenger code to add people to your Messenger contacts Ensure you’re using the most up to date version of Facebook Messenger App Open Messenger Click on People Now scan code is your top option Hold your camera on your phone/tablet up to a messenger code Now they’re added to your Messenger contacts How to generate your personal Facebook profile messenger code Ensure you’re using the most up to date version of Facebook Messenger App Open Messenger Click on People Now scan code is your top option At the top, now click on My Code Now either screen...

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Longer Video on Instagram: 60 sec vs 15 sec

29

Mar 2016

Longer Video on Instagram: 60 sec vs 15 sec

Instagram video length will be prolonged from 15 seconds to 60 seconds. This is a fun, flexible and creative way to create and watch video on Instagram. In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial. Now everybody can tell a story using a video. For iOS, they’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out this Step-by-Step manual: How do I upload a video with multiple video clips? This feature is currently only available on iOS. You can upload a video with multiple clips from your phone’s library. To upload a video with multiple clips: Tap ....

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Instagram Update: Date & Time

16

Mar 2016

Instagram Update: Date & Time

Now you can see the exact month, day and year your images and videos were posted on Instagram. Every social media manager I know is doing cartwheels over this update. To see your timestamps, simply go to the App Store and update to the latest version of Instagram. You should have version 7.17.1 or later. Prior to now, Instagram only showed the number of weeks it had been since the videos or photos were posted. Now, instead of “52w” at the top right corner of the post, the full date (4 February or November 25, 2015, for example) is listed under the comments. This is a very valuable update for online marketers and those who work in the marketing industry. When we’re tracking data or pulling information for clients and projects we need to know the exact date then it was posted. Knowing that something happened 52 weeks ago is pretty useless. An exact...

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Facebook Has Rolled Out 5 New Reactions Buttons

24

Feb 2016

Facebook Has Rolled Out 5 New Reactions Buttons

A big change on Facebook: the Social Network built alternatives to its trademark ”like” button, and has globally launched emoji “Reactions.” Users can still respond to a post or comment with the traditional “like” button. But starting February 24, 2016, users are allowed to choose from six different animated emoji “Reactions”: Like, Love, Haha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.” Facebook said in its latest blog post that it wanted to give users more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy”: The new reactions appear when you hover over Like on a PC, or hold it down on mobile or tablet. Last September, Facebook CEO Mark Zuckerberg publicly announced the company’s push to expand emoji past the “like” option. “Not every...

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Notify App: Facebook is Strengthening its Dominance Over Online Media

08

Nov 2015

Notify App: Facebook is Strengthening its Dominance Over Online Media

Facebook is preparing its latest push into online media with a new standalone app called Notify that is scheduled to launch soon, with content from dozens of media publishers including Mashable, The Washington Post, Billboard, CNN and CBS. Financial Times notes that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Apple has also shown interest in the sector with September’s launch of its new News aggregator app.  Twitter recently rolled out Moments, a feed for mobile users to explore the top news of the moment. Meanwhile, despite suspending its own Snap Channel last month, Snapchat still has Discover partners like Comedy Central and Vice backing it, along with its own news division. Competition is only going to heat up from here.  



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