Tag: google


Raise Your Google Ranking – An Essential Guide

26

Jan 2016

Raise Your Google Ranking – An Essential Guide

To promote safer websites and help create a more secure web, Google now gives sites secured with Always On SSL an SEO (Search Engine Google Ranking) boost. Learn about this and other ways to rank higher. Google’s popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site’s SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This white paper explores how you can improve your ranking and be found by more customers. How Google ranks sites like yours Google’s ranking algorithm is constantly evolving and is highly confidential. But it is known that Google’s spiders crawl websites and currently rank based on the following key criteria: 1. Relevancy 2. Metadata 3. Security 4. Speed 5. Trust 6....

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15 Google Marketing Tools For Your Business

29

Oct 2015

15 Google Marketing Tools For Your Business

Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So I decided to round up some of the most essential Google marketing tools so you can be sure your business is taking full advantage of all Google has to offer. 1) Google My Business All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.” Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results. 2) Google+ Business Pages With the death...

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Alphabet… G is for Google

10

Aug 2015

Alphabet… G is for Google

Big Google​ news! Sundar Pichai​ becomes CEO and Larry Page​ and Sergey Brin​ launch a new company called Alphabet. Google will fully-owned subsidiary. All Google Inc. shares will convert into Alphabet shares. This is what has just been posted on GoogleBlog by Larry Page As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.” From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have. We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped...

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Google’s “Mobile-Friendly” Update

21

Apr 2015

Google’s “Mobile-Friendly” Update

On April 21, 2015 Google rolled out the “mobile-friendly” update. The idea is to boost the ranking of mobile-friendly pages on mobile search results. “Mobile-friendly” pages are the pages that are legible and usable on mobile devices – in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) Now users can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. This update: – Affects only search rankings on mobile devices. This update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations. – Affects search results in all languages globally – Applies to individual pages, not entire websites. It’s a page-level change. For instance, if ten of...

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What Can SEO Do for 2015 Oscar Nominations

18

Jan 2015

What Can SEO Do for 2015 Oscar Nominations

Searches for “Oscar nominee” and “Oscar nominations” on both Google and Bing deliver results for this year’s best picture candidates. Google and Bing have rolled out the red carpet in anticipation of next month’s Academy Awards, offering users quick access to this year’s Oscar nominated films and professionals. Searches for “Oscar nominee” or “Oscar nominations” on either site include special call-outs that list the following eight films nominated for the Best Picture category: Whiplash, American Sniper, Birdman, The Grand Budapest Hotel, The Imitation Game, Selma, The Theory of Everything and Boyhood. Google’s “Oscar nominee” or “Oscar nominations” searches deliver a knowledge graph box listing a brief synopsis about the Academy Awards, along with this year’s event date and a list of the 2015 best picture nominees. Google has also included a “Winners” box, allowing users to click on a specific year to see which films and Hollywood professionals took home...

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