Tag: Social Media


All You Need to Know About Instagram Stories

12

Aug 2016

All You Need to Know About Instagram Stories

Have you tried Instagram Stories yet? Instagram’s newest feature – which is similar to Snapchat – allows you to create short videos or a series of multiple photos that disappear after 24 hours. When Instagram introduced Instagram Stories last week everyone went a little bit crazy trying to determine if it would be the end of Snapchat or not. In this post, I walk you through all the details and features showing you how to use Instagram Stories. All You Need to Know About Instagram Stories! A new feature Instagram stories lets you do the following: Create a video Create a picture post Include text Draw with different styles and colors See who has viewed your story Watch stories from those you follow Share a video or pic from your story to your Instagram feed Share a video or pic from your Camera Roll to your Instagram story With Instagram Stories, you...

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How To Take Tasty Food Photos

14

Jun 2016

How To Take Tasty Food Photos

With the advent of social media foodie culture, food photography is everywhere. The market is saturated with top-down smartphone images of cappuccinos, healthy salads, and tasty steaks. How can a food blogger stand out in this overwhelming parade of food images? By taking high quality, eye catching images, of course! If you’ve asked people for help before or have done some web searching on the topic, you’ve probably heard these pieces of advice: 1. Use natural light 2. Don’t use flash 3. Use the macro setting on your camera (for food) And while each of these is, in essence, true, they’re also incomplete and too basic. That is why D2D Digital reached out to a professional food photographer Oxana Denezhkina and asked her to share 5 food photography secrets exclusively with our readers. Here are 5 giveaways on how to take tasty photos: The Power of Right Hand Side One...

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Facebook introduced 360 photos

10

Jun 2016

Facebook introduced 360 photos

For the first time, you can now easily share 360 photos on Facebook: Facebook introduced 360 photos! Simply take a panorama with your phone or capture a 360-degree photo using a 360 photo app or 360 camera, and then post it on Facebook as you would a normal photo. From there, we’ll convert it to an immersive 360 photo that people can explore, similar to how people experience 360 videos on Facebook. 360 photos are easy to identify in News Feed: just look for the compass icon on the right-hand side of the photo. Explore a 360 photo on mobile by tapping and dragging the photo or by moving your phone, and on the web by clicking and dragging. Now your friends can experience the moments you share in 360 as if they were actually there with you, from hiking through a national park, to wandering through a museum, to celebrating...

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Social Media Marketing for Hotels and Resorts – Best Practices

03

Jun 2016

Social Media Marketing for Hotels and Resorts – Best Practices

Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...

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10 USEFUL TIPS FOR ATTENDING A CONFERENCE

14

Apr 2016

10 USEFUL TIPS FOR ATTENDING A CONFERENCE

Finally, you have it! Your ticket to a Professional Conference! This is your chance to discover the latest trends and insights in your niche, and learn from the biggest names across the globe. You are ready to hear about leading ideas and innovations, and you want to know what is new in the market and what your peers or competitors are doing. You look into the program – Wow! There are so many events, keynotes, presentations, demonstrations and masterclasses! So much to do. So much to participate in. How do you find your way through this overwhelming load of information, activities, and opportunities? Take a deep breath. It’s all doable! Here is are ten things that will help you get the most out of your visit to a conference. Follow these tips for attending a conference to stay focused and you will head home feeling invigorated instead of exhausted. Ready? Set?...

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Instagram Update: Date & Time

16

Mar 2016

Instagram Update: Date & Time

Now you can see the exact month, day and year your images and videos were posted on Instagram. Every social media manager I know is doing cartwheels over this update. To see your timestamps, simply go to the App Store and update to the latest version of Instagram. You should have version 7.17.1 or later. Prior to now, Instagram only showed the number of weeks it had been since the videos or photos were posted. Now, instead of “52w” at the top right corner of the post, the full date (4 February or November 25, 2015, for example) is listed under the comments. This is a very valuable update for online marketers and those who work in the marketing industry. When we’re tracking data or pulling information for clients and projects we need to know the exact date then it was posted. Knowing that something happened 52 weeks ago is pretty useless. An exact...

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The Most Social Astronaut

02

Mar 2016

The Most Social Astronaut

The Most Social Astronaut Scott Kelly Returns Safely to Earth after One-Year Mission. Scott Kelly landed in Kazakhstan at 11:26 p.m. EST (10:26 a.m. March 2, 2016 Kazakhstan time), on a capsule carrying two other companions from the International Space Station: Russian cosmonaut Mikhail Kornienko, who also spent 340 days in space, and Sergey Volkov, another Russian cosmonaut who has been in space for five and a half months. During this time, Kelly has shared with the public an unprecedented view of what he’s seen while rotating Earth aboard the International Space Station. Before Kelly went up for his mission, the astronaut was given direct order from President Barack Obama during the 2015 State of the Union address: “Make sure to Instagram it.” The result of that order? Kelly soon became an expert social-media user, uploading awesome images of high quality photography nearly every day to Instagram, Twitter, Tumblr and Facebook. The astronaut...

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Facebook Has Rolled Out 5 New Reactions Buttons

24

Feb 2016

Facebook Has Rolled Out 5 New Reactions Buttons

A big change on Facebook: the Social Network built alternatives to its trademark ”like” button, and has globally launched emoji “Reactions.” Users can still respond to a post or comment with the traditional “like” button. But starting February 24, 2016, users are allowed to choose from six different animated emoji “Reactions”: Like, Love, Haha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.” Facebook said in its latest blog post that it wanted to give users more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy”: The new reactions appear when you hover over Like on a PC, or hold it down on mobile or tablet. Last September, Facebook CEO Mark Zuckerberg publicly announced the company’s push to expand emoji past the “like” option. “Not every...

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Digital Marketing Romance

14

Feb 2016

Digital Marketing Romance

To win the heart of a digital marketing specialist you need to speak his language. These phrases make a heart of an online marketer beat faster! and our favorite: This is real Digital Marketing Romance! Happy Valentine’s Day!


5 Steps to Success with Social Selling

12

Jan 2016

5 Steps to Success with Social Selling

What is Social Selling? Selling has always been (and always will be) social. Social media hasn’t fundamentally changed the game of sales, but it certainly has amplified it, connected it, and distributed it further than we ever thought possible. Social networks give wider reach and power to even the smallest business, and create an avenue for sales and marketing staff to connect to their client base as individuals, on a personal level. The term “social selling” encompasses both the research and interaction that happens online during the sales process. Salespeople can use social media to research critical information about companies, trends, and market changes that might produce opportunities. They can learn things about likely buyers that are hard to find elsewhere. What are the interests of those prospects? Their likes, their dislikes? What are they reading and sharing? When you know a few things about someone, you have a more...

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