Tag: Social Media


Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

24

Dec 2015

Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

December typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and – for the marketers – breaking through all that hassle in the effort to reach out to customers. From Christmas to New Years, there’s a lot going on and you need to maximize your brand’s potential during this time. Consider the following 6 tips for mastering Social Media Campaigns over the holidays. Leverage Emotions The holiday season is emotionally charged on so many different levels. Words that come to mind when thinking about the consumer mindset during the holiday season are generosity, family, reflection, giving, and positivity. As a marketer, you need to think about how you can tap into these feelings and use them to your advantage. For example, in the weeks leading up to and after New Years, many people try to stay motivated and focus on their goals and resolutions. A good...

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Instagram Now Offers Multiple Account Support

09

Dec 2015

Instagram Now Offers Multiple Account Support

As a Social Media Manager, posting to Instagram is part of daily work. Before now, that meant signing out of my personal account in order to sign into the account for work, which is not only inconvenient but also a little anxiety-inducing—the ease with which I might accidentally post to the wrong account is all too scary a possibility. My clients’ 10K followers do not need to see my latest selfie with a new hairstyle. Finally, Instagram is making our social media-addled lives a little bit easier. With the latest update, the app is introducing a new feature that allows users to toggle between multiple accounts without logging in and out. Instagram Now Offers Multiple Account Support Currently, the feature appears to be in beta testing mode and only available to a limited number of Android users. Instagram has not said whether this feature will be expanding, or when it...

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Notify App: Facebook is Strengthening its Dominance Over Online Media

08

Nov 2015

Notify App: Facebook is Strengthening its Dominance Over Online Media

Facebook is preparing its latest push into online media with a new standalone app called Notify that is scheduled to launch soon, with content from dozens of media publishers including Mashable, The Washington Post, Billboard, CNN and CBS. Financial Times notes that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Apple has also shown interest in the sector with September’s launch of its new News aggregator app.  Twitter recently rolled out Moments, a feed for mobile users to explore the top news of the moment. Meanwhile, despite suspending its own Snap Channel last month, Snapchat still has Discover partners like Comedy Central and Vice backing it, along with its own news division. Competition is only going to heat up from here.  


Celebrities, Advocates, Influencers: Your Social Media Army

27

Oct 2015

Celebrities, Advocates, Influencers: Your Social Media Army

Influencers are changing the face of marketing, particularly with their social media influence– but what is a brand advocate and how do they differ from a social influencer or a brand champion? Social influencers can trigger… 6x more traffic 2x more conversions …when they share a brand’s content on their social channels. It’s understandable that influencers are becoming a vital part of a marketer’s social media strategy. By identifying, understanding and exploiting social media influence opportunities, a marketer can now push their brand even deeper into the consumers’ consciousness. How do you begin to effectively deploy ‘influencing’ as part of your social media strategy? By examining the many different influencer types available, both outside and within your business: External Brand Advocates a.k.a. ‘The Halo’ These are the influencers that every marketer wants – customers and clients who advocate a brand in the social space because they respect the company –...

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Twitter Storytelling Tools: Collections API

24

Oct 2015

Twitter Storytelling Tools: Collections API

Growing an audience and retaining customers for any app or website can be very challenging. To keep your users engaged, you need rich and unique content that tells a compelling story. Whether it’s breaking news, first-person perspectives of major events, or play-by-play reactions to sports, the best stories start with Tweets. With hundreds of millions of new Tweets every day, there are lots of potential stories to tell. Today at Flight, we introduced an ecosystem of tools that all work together to help you seamlessly find, organize, and publish those stories on your apps and websites. You’ve already seen this ecosystem in action: we use it to publish Moments on Twitter. And you may already be using some of the individual tools we’re talking about, such as TweetDeck and Curator. Today we announced a new Collections API that turns multiple Tweets into a single story with a single Collection ID,...

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Add Video to Your Facebook Profile

01

Oct 2015

Add Video to Your Facebook Profile

People visit Facebook profiles more than four billion times per day, and they’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, they’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. This is what Aigerim Shorman and Tony Hsieh, Product Managers of Facebook wrote in the blog: Bring Your Profile to Life The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile....

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How To Create the Cross-Channel Social Media Mix

15

Sep 2015

How To Create the Cross-Channel Social Media Mix

Social media has changed the lives of people around the world. Lets just stop for a moment and look at how different it is from ten or even five years ago. In the last decade, social media has significantly transformed most of our daily lives. Remember using a telephone landline instead of Skype, address book instead of Facebook, business card holder instead of LinkedIn? Social media has changed not only how we interact with one another but also how we do business. Not integrating social media into company’s traditional marketing activities nowadays is like starting a business without telling anyone. Surprisingly, there are still organizations who are not taking full advantage of what social media marketing can do for their brand. Sometimes the social media team is soloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on...

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Digital Trends 2015

03

Sep 2015

Digital Trends 2015

Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...

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New Video Chat Blab Where You Can Switch Places With The Host

27

Aug 2015

New Video Chat Blab Where You Can Switch Places With The Host

There it is! The app and the website Blab.im, where four people can video chat simultaneously. The audience can watch live, comment and instantly switch places with video chatters. Read this blog post to learn how you can strengthen your social media identity via blab. To participle as a video chatter in one of the squares — which I can’t help thinking looks like a 21st century Brady Bunch panel (translation = very fun) — you sign in with your Twitter credentials. Afterwards, when someone clicks on your name in Blab, they see the handle and bio you’ve already entered on your Twitter bio. When a new video chatter attempts to join the four-person chat, the creator of a Blab can choose to accept or deny entry. And as the video chat plays out, the moderator can let the live chat disappear into the ether when it’s over, or hit...

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Social Media Week 2015 is Upwardly Mobile

12

Aug 2015

Social Media Week 2015 is Upwardly Mobile

Marketing in 2015 means meeting your prospects and existing customers on their mobiles. That’s why Social Media Week’s theme this year is: Upwardly Mobile: The rise of the connected class. Social Media Week is coming closer! What is your SMW city? September 14-18, 2015 it is in Rotterdam, Miami, London, and São Paulo. You have only 3 days left to buy Tickets with a discount! Get your pass here. Pass prices will go up in: 03 days! Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world. Human connectivity is being reimagined and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create. CONFERENCES SMW hosts conferences on six continents, including Europe, North America, South America, Africa,...

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