Tag: Social Media


The Instagram Ads API Opens a New Door for Advertisers

05

Aug 2015

The Instagram Ads API Opens a New Door for Advertisers

Instagram has officially switched on its advertising API (application programming interface). It’s a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter. The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning. By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter. Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram sales representative directly. That meant Instagram advertising was mostly limited to those willing to make big investments in both budget and time. Starting soon all advertisers can plan Instagram campaigns alongside their other digital ads...

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5 Tips for Better Content Distribution

28

Jul 2015

5 Tips for Better Content Distribution

Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Content Distribution is also very important. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world is not infrastructure; it’s audience. To compete for reader attention, brands do not only have to produce better content, they also have to figure out a way to get it in front of people. Content is a base, but beyond that is understanding of the distribution channels. Why Distribute? Because simply creating excellent content isn’t enough. Yes, SEO best practices help drive relevant traffic to your content, but SEO shouldn’t be the only tool in your content toolbox....

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New Facebook Algorithm: User Is In Control of News Feed

09

Jul 2015

New Facebook Algorithm: User Is In Control of News Feed

Until now, Facebook’s News Feed has been a passive experience, with the site’s algorithm determining what its users see. Today, things change!  Facebook launched its new Facebook algorithm for news feed and gave users the control over what they see first on the news feed. News Feed is a personalized stream of stories that you build from the people and Pages you’ve connected to on Facebook. As a user you can take control of what you want to see more of, what you want to see less of and discover new pages. These are the two major updates and improvements: “prioritize who to see first” and “discover new pages”. To do this, Facebook uses ranking to order stories based on how interesting they believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on. But ultimately you’re the only one who truly...

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Photo by Maya Roeland

22

Jun 2015

The Do’s and Don’ts of Hashtags: How To Use Hashtags Properly

Hashtags are a prominent part of Social Media Network today. Hashtag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary earlier this year. Hashtags are used to a certain extend on most popular social networks, including Twitter, Instagram, Facebook, Pinterest, Vine and Google+. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest. So whenever you add a hashtag to your post, it is immediately indexed by...

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7 Powerful Tips to Get More Followers for Your Business Account

15

Jun 2015

7 Powerful Tips to Get More Followers for Your Business Account

Now, you have done a good job – Social Media Accounts are created, beautiful photos are taken and engaging articles are posted. But who will enjoy it all? Where are your followers? When you have more engagement, you get more exposure, which in turn, gives you the opportunity to get more followers. Let’s get into it. Here are the 7 best tips to get more followers on Twitter, Instagram, Facebook or any other Social Media Channel. 1. Share Images People Can Connect & Relate To If you check out the most popular Social Media accounts, you’ll notice a common theme. All of their photos are something we all can relate to and connect with. They’re personal, unique, and original. By sharing these types of photos you’re establishing a connection with your audience, which is the absolute best way to attract people to your account. In short, make sure your account is authentic and...

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Key takeaways from Digital Marketing Live! conference

04

Jun 2015

Key takeaways from Digital Marketing Live! conference

Digital Marketing Live! is the annual event for marketing professionals, the biggest in Benelux. It is organized by Emerce – online business, media & marketing magazine. On June 3rd of 2015 we attended the 4th edition of this event in Amsterdam, the Netherlands. It offered a wide range of activities – presentations, continuous sessions, happenings, panel discussions, workshops and round tables. There were 1924 visitors: • Media planners, media directors, media managers • Marketeers: brand managers, marketing managers, product managers • Online marketeers, specialists • Communication and PR managers • Publishers, media operators, advertising sector, online sector It was about exchanging knowledge, tactics, best practices, information from cases and contacts. The focus was on the following topics: • Search (SEO, SEA) • Mobile (apps, advertising, messaging) • Campaigning (viral marketing, games, utilities, multichannel campaigns) • Dialogue (e-mail marketing, CRM) • Analytics • Social (communities, PR, brand pages) • Online advertising (Affiliate...

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If Content is King, Who Is A Queen?

27

Apr 2015

If Content is King, Who Is A Queen?

Today is a big celebration in the Netherlands – King’s Day! Here and there you here words “King” and “Queen”.  Let’s think what these words mean in the Marketing world. In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He begins by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Needless to say, Gates was right in his predictions. Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world...

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How to Build a Fan Club on Social Media Channels

19

Apr 2015

How to Build a Fan Club on Social Media Channels

Are you looking to attract high-quality and loyal fans to your Social Media pages: Facebook, Instagram, Pinterest etc? Without quality fans, your Social Media Marketing efforts can fizzle out quickly. Discover the ways you can engage loyal fans who’ll love your business, brand, produce and service. The following steps will help you streamline your Fan Page activity into a success story. Step 1: Give your page a human touch The most successful companies are those that step out from behind their logo and let the people behind the brand represent their page. The goal is to communicate with your fans as though you were talking to your friends, and let your personality come through in each post. One of the ways to do this is to step away from your niche once in a while and show your personal side through entertaining posts and photos. Change things up a bit...

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When to Use the @ Versus a # Hashtag on Social Media

03

Apr 2015

When to Use the @ Versus a # Hashtag on Social Media

Sometime I get questions when to use a # hashtag on social media versus the @? Well, they are very different things. You use the @ when you’re looking to tag a person or an account in your post on Instagram, Facebook or Twitter. A #hashtag is for keywords, topics or to follow a conversation. When you tweet “Great presentation by @D2Digital” you are contacting D2D Digital Online Marketing Agency and telling them they had a great presentation while at the same time making your review available for anyone to see who searches for D2D Digital on Twitter. Nethertheless, if you tweet “@D2Digital – your presentation was great” you are sending a direct message only D2D Digital Online Marketing Agency and you can see. I’m not sure whose followers can see it as well. If you tweet “Great #webinar by @D2Digital ” anyone who is searching for webinars D2D Digital Online...

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A new iOS app from Instagram – Layout

23

Mar 2015

A new iOS app from Instagram – Layout

Today in the morning Instagram announced launching a new iOS app from Instagram – Layout, that lets you easily combine multiple photos into a single image and create a collage. Five hours and more than 5,000 anxious comments later the Layout App is available in Apple’s App Store.   It was a big tension when more than 5.000 Instagram followers were trying to download it but could not find it in the App Store. But finally it is here! I’ve just got it and made a beautiful collage above in it! Fast and easy!!! As you choose photos from your camera roll, they automatically show you previews of custom layouts. You’ll find a Faces option that shows you all of your photos that feature people. From there, you have total artistic control. Drag and drop photos to rearrange them, pinch to zoom or pull the sides of each photo to adjust its size. Then flip and rotate...

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