Tag: trends


Social Media Marketing for Hotels and Resorts – Best Practices

03

Jun 2016

Social Media Marketing for Hotels and Resorts – Best Practices

Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...

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Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

24

Dec 2015

Merry Marketing: 6 Tips For Mastering Social Media Campaigns Over The Holidays

December typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and – for the marketers – breaking through all that hassle in the effort to reach out to customers. From Christmas to New Years, there’s a lot going on and you need to maximize your brand’s potential during this time. Consider the following 6 tips for mastering Social Media Campaigns over the holidays. Leverage Emotions The holiday season is emotionally charged on so many different levels. Words that come to mind when thinking about the consumer mindset during the holiday season are generosity, family, reflection, giving, and positivity. As a marketer, you need to think about how you can tap into these feelings and use them to your advantage. For example, in the weeks leading up to and after New Years, many people try to stay motivated and focus on their goals and resolutions. A good...

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Notify App: Facebook is Strengthening its Dominance Over Online Media

08

Nov 2015

Notify App: Facebook is Strengthening its Dominance Over Online Media

Facebook is preparing its latest push into online media with a new standalone app called Notify that is scheduled to launch soon, with content from dozens of media publishers including Mashable, The Washington Post, Billboard, CNN and CBS. Financial Times notes that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Apple has also shown interest in the sector with September’s launch of its new News aggregator app.  Twitter recently rolled out Moments, a feed for mobile users to explore the top news of the moment. Meanwhile, despite suspending its own Snap Channel last month, Snapchat still has Discover partners like Comedy Central and Vice backing it, along with its own news division. Competition is only going to heat up from here.  


Add Video to Your Facebook Profile

01

Oct 2015

Add Video to Your Facebook Profile

People visit Facebook profiles more than four billion times per day, and they’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, they’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. This is what Aigerim Shorman and Tony Hsieh, Product Managers of Facebook wrote in the blog: Bring Your Profile to Life The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile....

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Digital Trends 2015

03

Sep 2015

Digital Trends 2015

Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...

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14 podcasts that will make you better at business and more interesting at dinner parties

15

Jan 2015

14 podcasts that will make you better at business and more interesting at dinner parties

Podcasting is having a moment. Here is a rounded up of the popular podcasts. Some of the podcasts listed here will make you better at social media and marketing, some will make you smarter and one is just for fun (#14 :-). 1. The Art of Paid Traffic with Rick Mulready In 2014, social media marketing pro Rick Mulready created a successful podcast called, “Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur.” Changing gears a bit for 2015, this week Mulready launched his new podcast, “The Art of Paid Traffic.” The topics he’ll cover for his new show focus on the different ways you can use paid traffic (think Facebook ads, Twitter ads, YouTube ads, etc.) to grow your business. Full disclosure: ShortStack is the sponsor his new podcast. Bias aside, we’ve listened to the first three episodes and are convinced Mulready’s show is helpful for anyone whose...

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3 Digital Marketing Predictions for 2015

24

Dec 2014

3 Digital Marketing Predictions for 2015

It’s the time of year for future gazing. As the New Year approaches, everybody wants to know, what to expect from the year ahead. So let me get my crystal ball out. For marketers, 2015 will be the year of more personalized customer interactions and the time to fully embrace the rapid mobile expansion around the world. Here are the 3 online marketing trends for 2015 from D2D Digital. 1. Blogging Will Dominate Lead Generation. Creating great content and driving traffic back to your site of your Social Networking page will remain the best way to generate organic leads. This means if you aren’t blogging, you can’t afford to hold off any longer. Let professionals handle that for you if you want to get real results from your website and Social Media. 2. Mobile devices will continue to gain more and more share of consumer’s attention. Content will continue to be consumed...

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