Pepsi marks the arrival of a new year with the astonishing film

Pepsi Max created a stunning commercial, featuring a chain reaction of 2,014 mousetraps and 2,015 ping pong balls.

The idea for the online film, for Pepsi Max, was inspired by science teachers who use of mouse traps to demonstrate the basics of nuclear fission. The impact was heightened by staging the stunt within a mirrored tunnel. The mouse traps took almost 5 hours to set up leaving the 42-strong production team little leeway if things went wrong. The end result captured in a single take lasting just 15 seconds in real time.


Maya Roeland

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