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Jun 2017TRENDING ON SOCIAL MEDIA: FAKE AIRLINE FREE FLIGHTS PROMO SCAM
In the last days we see many reposts of the pages looking similar to pages of Emirates, KLM, Airflot offering free tickets. Users are asked to “share” the post on Facebook in order to receive the tickets, tricking them into spreading it to their friends. They are then asked to input personal information, like name, age, and address and phone numbers. But that personal information is then used for telemarketing, which is included in the fine print. Newer versions of the scam include a “lifejacking” attack, or a malicious script that sends the scam to their friends without permission. Just think about how much damage it can make to you if you are clicking through al those pages from your office computer or from your home computer that contains a lot of sensitive information (personal photos, bank details etc). Similar scams are circulation within WhatsApp and emails. HOW TO SPOT A...
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May 2017Facebook organic search: myth or reality?
Facebook organic search: myth or reality? I get this question asked very often by the business owners, entrepreneurs, colleague marketers and start-ups. If you were asking the same question – just know that you’re not alone. This is a common issue that many experienced marketers and brands are struggling with. While many people are discouraged by slow growth and having difficulties with achieving the results they initially hoped for on Facebook, some are finding smart solutions and tricks to getting the most out of Facebook. Read out top tips and tricks on how to outsmart the algorithm and to reach your fans and followers both organically and via paid ads. Start With Content Optimized to Generate Attention and Shares Highly shareable content is the holy grail of social media marketing, and doing your best to optimize for shares is my number-one content creation tip. As people scroll the Facebook news...
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Aug 2016All You Need to Know About Instagram Stories
Have you tried Instagram Stories yet? Instagram’s newest feature – which is similar to Snapchat – allows you to create short videos or a series of multiple photos that disappear after 24 hours. When Instagram introduced Instagram Stories last week everyone went a little bit crazy trying to determine if it would be the end of Snapchat or not. In this post, I walk you through all the details and features showing you how to use Instagram Stories. All You Need to Know About Instagram Stories! A new feature Instagram stories lets you do the following: Create a video Create a picture post Include text Draw with different styles and colors See who has viewed your story Watch stories from those you follow Share a video or pic from your story to your Instagram feed Share a video or pic from your Camera Roll to your Instagram story With Instagram Stories, you...
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Jun 2016Hotel Marketing Tips and Tools
This weekend we had a successful workshop on teaching real estate agents and property owners to market and advertise their houses and apartments online. The same tactics and strategies should be used by hotels and vacation resorts. Internet marketing is the best tool to get listings and rent homes. 92% of people search the internet before contacting a travel agency Here is a recap of the main takeaways from the workshop With rapidly evolving visual marketing tools and technologies, the real estate market is more competitive than ever. Top agents leverage the newest tools to stand out. 2D photography and DIY video no longer impresses a new generation of buyers and sellers who expect engaging online experiences that truly provide an understanding of a property. In a changing landscape, real estate agents and brokers who leverage new technology to inexpensively and quickly deliver immersive online and offline experiences are best...
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Jun 2016How To Take Tasty Food Photos
With the advent of social media foodie culture, food photography is everywhere. The market is saturated with top-down smartphone images of cappuccinos, healthy salads, and tasty steaks. How can a food blogger stand out in this overwhelming parade of food images? By taking high quality, eye catching images, of course! If you’ve asked people for help before or have done some web searching on the topic, you’ve probably heard these pieces of advice: 1. Use natural light 2. Don’t use flash 3. Use the macro setting on your camera (for food) And while each of these is, in essence, true, they’re also incomplete and too basic. That is why D2D Digital reached out to a professional food photographer Oxana Denezhkina and asked her to share 5 food photography secrets exclusively with our readers. Here are 5 giveaways on how to take tasty photos: The Power of Right Hand Side One...
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Jun 2016Facebook introduced 360 photos
For the first time, you can now easily share 360 photos on Facebook: Facebook introduced 360 photos! Simply take a panorama with your phone or capture a 360-degree photo using a 360 photo app or 360 camera, and then post it on Facebook as you would a normal photo. From there, we’ll convert it to an immersive 360 photo that people can explore, similar to how people experience 360 videos on Facebook. 360 photos are easy to identify in News Feed: just look for the compass icon on the right-hand side of the photo. Explore a 360 photo on mobile by tapping and dragging the photo or by moving your phone, and on the web by clicking and dragging. Now your friends can experience the moments you share in 360 as if they were actually there with you, from hiking through a national park, to wandering through a museum, to celebrating...
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Jun 2016The Endless Parade of Changes and Updates on Social Media Platforms
Watch with us the endless parade of updates on Social Media platforms! It is a memorable time in social media. We experience the boom of live social streaming, with apps like Periscope and Meerkat. Snapchat fully shed its reputation as a niche network and now counts more than 200 million active users. Meanwhile, video dominated social headlines, with Facebook users now logging an estimated 8 billion video views a day (even more than on YouTube, by some counts). All Social Media platforms develop rapidly. We are going through the endless parade of changes and updates on Social Media platforms. New technologies fundamentally change how we interact with social media, opening up new options like shopping and enabling us to share ever-more vivid, real-time experiences. But new functionality and the widening universe of social options also threaten to leave some users in the dust. Not only Online Marketers, but also Bloggers, Vloggers,...
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Jun 2016Social Media Marketing for Hotels and Resorts – Best Practices
Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...
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May 2016Facebook Messenger Code – Making it Easy for Customers to Contact Your Business
Say Hello to Messenger Codes: Find the 900 million people who use Messenger every month more easily thanks to Usernames, Links and Messenger Codes. How to access your Facebook Business Page messenger code Navigate to your page Click on messages Now click download and share your messenger code How to scan a FB Messenger code to add people to your Messenger contacts Ensure you’re using the most up to date version of Facebook Messenger App Open Messenger Click on People Now scan code is your top option Hold your camera on your phone/tablet up to a messenger code Now they’re added to your Messenger contacts How to generate your personal Facebook profile messenger code Ensure you’re using the most up to date version of Facebook Messenger App Open Messenger Click on People Now scan code is your top option At the top, now click on My Code Now either screen...
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Apr 201610 USEFUL TIPS FOR ATTENDING A CONFERENCE
Finally, you have it! Your ticket to a Professional Conference! This is your chance to discover the latest trends and insights in your niche, and learn from the biggest names across the globe. You are ready to hear about leading ideas and innovations, and you want to know what is new in the market and what your peers or competitors are doing. You look into the program – Wow! There are so many events, keynotes, presentations, demonstrations and masterclasses! So much to do. So much to participate in. How do you find your way through this overwhelming load of information, activities, and opportunities? Take a deep breath. It’s all doable! Here is are ten things that will help you get the most out of your visit to a conference. Follow these tips for attending a conference to stay focused and you will head home feeling invigorated instead of exhausted. Ready? Set?...
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