15 Google Marketing Tools For Your Business

15 Google Marketing Tools For Your Business

Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So I decided to round up some of the most essential Google marketing tools so you can be sure your business is taking full advantage of all Google has to offer.

1) Google My Business

All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.” Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results.

2) Google+ Business Pages

With the death of Google Authorship and the elimination of Google +1s from search results, the jury is out about the importance of maintaining an active Google+ Business Page these days if you’re not a local business. That said, given Google’s massive empire, we think it behooves all businesses to play it safe and create a Google+ Page, even if you only update it every so often.

But if you’re a local business, setting up and maintaining a Google+ Page goes hand in hand with your Google My Business listing (see above), making Google+ even more critical for you. And considering your Google My Business listing will include a link to your business’ Google+ Page, it’s important to take some extra time to make your page the best it can be.

3) Google AdWords

If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords, Google’s pay-per-click (PPC) product. If you have yet to try it, here’s how it works: You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords (see screenshot below). The cost your ads depend on the competitiveness of the keyword you’re targeting, but you only pay if visitors actually click on your ad.

4) Google AdWords Keyword Planner

If you’re looking to boost your organic SEO, you’ll want to do some keyword research first and foremost. Keyword research helps you identify keywords to target as you’re creating blog and website content, focusing your SEO and content creation efforts so you can get found by the right searchers.

The Google AdWords Keyword Planner, though a tool meant to help you plan your AdWords campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well. Keep in mind you will need to set up an AdWords account to use the Keyword Planner, but that doesn’t mean you actually have to create an ad.

5) Google Analytics

How many of your website visitors are brand new versus returning? How long are people spending on your site? Does it have a high bounce rate? All of these important analytical questions can be answered by Google Analytics, Google’s free website analytics product. Google Analytics can give you smarter insight into your website traffic and help you understand how people are finding and navigating your site.

6) Google Docs, Sheets, Slides & Forms

Collaborating on a project with other marketers on your team? Then Google has some great collaboration tools you can use in place of typical software on your desktop:

Consider using them to share and collaborate on marketing data analyses, ebook or blog post drafts, marketing or SlideShare presentations, or surveys and polls. Projects save automatically and can also be accessed across devices with a quick download of a mobile app.

7) Google Voice

In an era when people use their phones to surf the web, it’s only natural to start using the web to manage our phones. Google Voice, albeit only available in the U.S., allows you to do just, making it easy to manage multiple phone lines, create personalized voicemail messages depending on who’s calling, and easily transcribe voicemail messages, making it much easier to stay on top of a busy voicemail inbox.

8) Google Trends

In addition to the Google AdWords Keyword Planner, Google Trends can be a great tool for helping you make smarter keyword choices. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.

9) Google Webmaster Tools

Want better insight into how healthy your website is in the eyes of Google? Just set up a Google Webmaster Tools account. Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyze your existing search traffic so you can understand how visitors are currently finding you.

10) YouTube

That’s right! YouTube has been a Google product since 2006, and considering the fact that YouTube’s more than 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day, video marketers can’t afford to ignore it as a powerful marketing tool.

11) Google FeedBurner

Want to grow your reach? Then you should be allowing your visitors to subscribe to your website content, particularly your blog, using feeds. By setting up a Google FeedBurner account, your site visitors can subscribe to your content and receive regular updates via their web browsers, RSS readers, or email. And considering subscribers are extremely critical to the growth and reach of a business blog, offering subscription options for your content isn’t something you want to overlook.

12) Google Drive

Google Drive is Google’s free online storage service, allowing users up to 15 GB of free storage in the cloud for files like photos, documents, designs, videos, etc. Trying to send a large image or PowerPoint file to others on your team? Google Drive allows you to share your files or folders with others, making collaboration easy and reducing the headache of too-large email attachments.

13) Google News

Newsjacking, or capitalizing on the popularity of a news story to amplify your sales and marketing success, is a great way to piggyback off the success of a news story that is already getting traction. If you’re interested in taking advantage of newsjacking in your marketing content strategy, use Google News to search for and identify news relevant to your industry with good newsjacking potential.

14) Google Alerts

Google Alerts enables you to monitor the web for mentions of specific keywords or phrases. Once set up, you’ll receive either email alerts or results via RSS whenever these phrases have been mentioned online. For instance, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. This PR tool is a great way to stay on top of your business’ online reputation and react to online mentions of your brand in a timely manner.

15) Google Calendar

Being organized is key to being a productive marketer — especially if you’re wearing multiple hats. Enter Google Calendar, an easy way to organize your day, keep track of meetings, and share your schedule with others. Things get even more efficient if your business uses Google Apps for Work so your colleagues can automatically use Google Calendar to book conference rooms and check coworkers’ meeting availability.

What Google tools do you find the most helpful?


Maya Roeland

Comments are closed.

Facebook

Get the Facebook Likebox Slider Pro for WordPress
close
Facebook IconTwitter Icon