Instagram Update: Date & Time

Instagram Update: Date & Time

Now you can see the exact month, day and year your images and videos were posted on Instagram. Every social media manager I know is doing cartwheels over this update.

To see your timestamps, simply go to the App Store and update to the latest version of Instagram. You should have version 7.17.1 or later.

Prior to now, Instagram only showed the number of weeks it had been since the videos or photos were posted.

Now, instead of “52w” at the top right corner of the post, the full date (4 February or November 25, 2015, for example) is listed under the comments.

This is a very valuable update for online marketers and those who work in the marketing industry. When we’re tracking data or pulling information for clients and projects we need to know the exact date then it was posted. Knowing that something happened 52 weeks ago is pretty useless. An exact date is helpful when pulling analytics and much easier to communicate.

Maya Roeland

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