As a Social Media Manager, posting to Instagram is part of daily work. Before now, that meant signing out of my personal account in order to sign into the account for work, which is not only inconvenient but also a little anxiety-inducing—the ease with which I might accidentally post to the wrong account is all too scary a possibility. My clients’ 10K followers do not need to see my latest selfie with a new hairstyle. Finally, Instagram is making our social media-addled lives a little bit easier. With the latest update, the app is introducing a new feature that allows users to toggle between multiple accounts without logging in and out. Instagram Now Offers Multiple Account Support Currently, the feature appears to be in beta testing mode and only available to a limited number of Android users. Instagram has not said whether this feature will be expanding, or when it...
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Growing an audience and retaining customers for any app or website can be very challenging. To keep your users engaged, you need rich and unique content that tells a compelling story. Whether it’s breaking news, first-person perspectives of major events, or play-by-play reactions to sports, the best stories start with Tweets. With hundreds of millions of new Tweets every day, there are lots of potential stories to tell. Today at Flight, we introduced an ecosystem of tools that all work together to help you seamlessly find, organize, and publish those stories on your apps and websites. You’ve already seen this ecosystem in action: we use it to publish Moments on Twitter. And you may already be using some of the individual tools we’re talking about, such as TweetDeck and Curator. Today we announced a new Collections API that turns multiple Tweets into a single story with a single Collection ID,...
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This article was originally published on Social Media Week website Finally, you have it! A pass to Social Media Week! It is your chance to discover the latest trends and insights in technology, media, marketing, and more from some of the biggest names across the globe. You are ready to learn about leading ideas and innovations, and you want to know how social media and technology can change business, society and culture around the world. You look into the program – Wow! There are so many events, keynotes, presentations, talks, showcases, workshops, masterclasses! So much to do. So much to participate in. How do you find your way through this overwhelming load of information, events, and opportunities? Take a deep breath. It’s all doable! Here is are eight things that will help you get the most out of your visit to a conference. Social Media Week conference, or any other. Follow...
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Marketing in 2015 means meeting your prospects and existing customers on their mobiles. That’s why Social Media Week’s theme this year is: Upwardly Mobile: The rise of the connected class. Social Media Week is coming closer! What is your SMW city? September 14-18, 2015 it is in Rotterdam, Miami, London, and São Paulo. You have only 3 days left to buy Tickets with a discount! Get your pass here. Pass prices will go up in: 03 days! Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world. Human connectivity is being reimagined and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create. CONFERENCES SMW hosts conferences on six continents, including Europe, North America, South America, Africa,...
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Big Google news! Sundar Pichai becomes CEO and Larry Page and Sergey Brin launch a new company called Alphabet. Google will fully-owned subsidiary. All Google Inc. shares will convert into Alphabet shares. This is what has just been posted on GoogleBlog by Larry Page As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.” From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have. We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped...
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Until now, Facebook’s News Feed has been a passive experience, with the site’s algorithm determining what its users see. Today, things change! Facebook launched its new Facebook algorithm for news feed and gave users the control over what they see first on the news feed. News Feed is a personalized stream of stories that you build from the people and Pages you’ve connected to on Facebook. As a user you can take control of what you want to see more of, what you want to see less of and discover new pages. These are the two major updates and improvements: “prioritize who to see first” and “discover new pages”. To do this, Facebook uses ranking to order stories based on how interesting they believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on. But ultimately you’re the only one who truly...
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Digital Marketing Live! is the annual event for marketing professionals, the biggest in Benelux. It is organized by Emerce – online business, media & marketing magazine. On June 3rd of 2015 we attended the 4th edition of this event in Amsterdam, the Netherlands. It offered a wide range of activities – presentations, continuous sessions, happenings, panel discussions, workshops and round tables. There were 1924 visitors: • Media planners, media directors, media managers • Marketeers: brand managers, marketing managers, product managers • Online marketeers, specialists • Communication and PR managers • Publishers, media operators, advertising sector, online sector It was about exchanging knowledge, tactics, best practices, information from cases and contacts. The focus was on the following topics: • Search (SEO, SEA) • Mobile (apps, advertising, messaging) • Campaigning (viral marketing, games, utilities, multichannel campaigns) • Dialogue (e-mail marketing, CRM) • Analytics • Social (communities, PR, brand pages) • Online advertising (Affiliate...
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On April 21, 2015 Google rolled out the “mobile-friendly” update. The idea is to boost the ranking of mobile-friendly pages on mobile search results. “Mobile-friendly” pages are the pages that are legible and usable on mobile devices – in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) Now users can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. This update: – Affects only search rankings on mobile devices. This update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations. – Affects search results in all languages globally – Applies to individual pages, not entire websites. It’s a page-level change. For instance, if ten of...
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Hoe helpt blogging en content marketing bij jouw succes. Premier Mark Rutte heeft de zzp award voor Freelancer of the Year uitgereikt aan de Utrechtse Carlijn Bröring, eigenaresse van foodblog Foodless.nl die mensen met een voedselallergie of intolerantie helpt. Op de blog staan onder meer recepten en recensies van bijvoorbeeld glutenvrije producten. “Het is een ontzettende eer om deze prijs te winnen. Ik ben blij dat het idee van Foodless erkend wordt en dat meerdere mensen het succes ervan inzien,” zegt Bröring. Ze nam het op tegen 99 andere deelnemers. De jury bleek unaniem in haar keuze. Tijdens de pitch werd onder andere gelet op het persoonlijke verhaal van de ondernemer. Bröring wil haar concept in de toekomst verder ontwikkelen. “Naast de lancering van het eerste Foodless kookboek komen er zoveel kansen op mijn pad, die ik met twee handen zal aangrijpen. De FOTY-award heeft dit mede mogelijk gemaakt.” Door: DUIC.nl
Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives. Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video The call-to-action feature was rolled out in the US in December 2014. It became available to Netherlands’ pages in February 2015.
