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Digital Cross Track Projections (XTPs) in London’s Tube

01

Jan 2015

Digital Cross Track Projections (XTPs) in London’s Tube

Commuters at five of London’s busiest tube stations are able to see giant cross-track advertising screens. Piccadilly Circus, Liverpool Street, Bank, Euston and Bond Street have all been fitted with the hi-tech projectors and giant screens, each linked to a new digital advertising network enabling partners to remotely update their messages on a 120′ loop, at the touch of a button. The soundless commercial content features in full motion and HD quality.




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