Small business owners have about a zillion things to do each day – and social media is not usually at the top of the priority list. However, the smart, effective use of social media is essential to building a business’s brand, connecting with potential customers, fostering customer loyalty, and even resolving customer complaints.

Sadly, Online Marketing is no field of dreams for most small businesses. Just because you build Social Media Profiles doesn’t mean that followers, likes and re-tweets will come. It’s not uncommon for a small business’s Facebook page or Twitter account to languish due to lack of content. You need to be sharing interesting, meaningful and relevant content that gives folks a reason to follow your business.

Do you know any restaurants, franchises, retail stores, bars, nightclubs or brands that have a hard time managing their social media channels and online reputation? Businesses that have no time to execute successful campaigns to engage their customers? These businesses tend to lose customers, sales and market share to their competitors.

Wouldn’t it be great if there was a company that could help manage their Facebook and Twitter accounts? Create compelling content for their Instagram, Pinterest and YouTube channel? Respond to all customer complaints or praises on Yelp, Urbanspoon, Google Places and Tripadvisor, as well as help to execute successful Email campaigns to increase sales, engagement and customer loyalty?

D2D Digital is your social media management, campaign and reputation partner. We will help you build, engage and grow your social media presence, create happy returning customers and make more money.

Strategy and Planning

Working together we craft a custom marketing strategy built around the goals for your business. We define your buyer personas analyze and understand your buyers journey and inventory all of your existing content. From here we build out a game plan, set priorities and then execute. Planning is an ongoing process where we are working to build, measure and learn from everything we do so we are always improving and getting better.

Content Creation

Marketing Stream makes the content creation process efficient & easy. We help you create great stories and content that helps your customers find you online and converts your visitors into prospects and customers. We build and manage all of your content including; website copy, blogging, social media post copy, email content as well a premium content including videos, photography and other artistic & design content.

Website Optimization & Traffic Generation 

Traffic is good, the right traffic is better. We optimize your website for both search engines and for individual people by understanding your buyer personas, keywords and goals.  We build a targeted experience that engages your ideal customer and moves them through your sales funnel. We optimize for your content for shareability to attract more prospects through social media and build website authority.

Increasing your Reach through Social Media

We execute social media marketing and email marketing campaigns to support your goals and campaign strategies. We help you find and identify opportunities for growth through guest blogging and co-marketing partnership opportunities that drive more traffic to your site. We also support paid advertising campaigns. Social media marketing is an important part of SEO strategy; and every day, it’s becoming more and more important. That’s why we offer a robust array of social media marketing services for our clients. We work directly with our clients to determine goals, perform keyword research, analyze the competition’s weaknesses and strengths, develop a gameplan for success, implement the plan, monitor results, and report results.

Lead Generation

Visitors are good, but leads are better. We’ll create targeted offers like ebooks, white papers, guides and tip sheets that your visitors want to convert on. We build & design persona focused offers, landing pages & calls-to-action that support your lead generation efforts.