Instagram Now Offers Multiple Account Support

Instagram Now Offers Multiple Account Support

As a Social Media Manager, posting to Instagram is part of daily work. Before now, that meant signing out of my personal account in order to sign into the account for work, which is not only inconvenient but also a little anxiety-inducing—the ease with which I might accidentally post to the wrong account is all too scary a possibility. My clients’ 10K followers do not need to see my latest selfie with a new hairstyle.

Finally, Instagram is making our social media-addled lives a little bit easier. With the latest update, the app is introducing a new feature that allows users to toggle between multiple accounts without logging in and out.

Instagram Now Offers Multiple Account Support

Currently, the feature appears to be in beta testing mode and only available to a limited number of Android users. Instagram has not said whether this feature will be expanding, or when it might be available for iPhone users.

Instagram is now testing how support for multiple accounts works, according to Android Police. The option seems to be available to only selected Android users on version 7.12.0, which itself is only available for Android beta testers, and can be found by scrolling all the way to the bottom of settings.

The feature shows up on version 7.12.0 of the app, which you can get either from APK Mirror or by enrolling in the app’s official Play Store beta testing program. Head into the settings and scroll all the way down to the bottom of the list (yes, beyond About and Terms of Service). If you’re lucky enough, you should see an Add Account option below Clear Search History. Tap it and you’ll have the option to sign in with another account or create a new one from scratch. Once that’s done, you should be able to see a selector next to the account nickname on the top of your profile page. This is where you can switch between both accounts (with a nice green toast message to visually confirm it). In the settings, you’ll be able to log out of these new accounts individually or of all accounts altogether.

Right now, the only way to switch between your personal account, your business’ account, and your clients’ account, is to log out of Instagram entirely before inputting new credentials. Of course, a feature appearing in beta is no guarantee that it’ll make it to the public-facing app, but with Instagram recently cracking down on third-party apps, the feature seems both inevitable and necessary.

Recently, Instagram changed its developer policy, which will restrict third-party app access to the platform. These new restrictions are set to go live next summer, which could be the reason they are testing this feature now.

If Instagram does roll out this feature for all users, it would make life a whole lot easier for many online marketers.

Are you part of the Android test group? I would love to hear your thoughts if you have tried this new feature.


Maya Roeland

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