Say Hello to Messenger Codes: Find the 900 million people who use Messenger every month more easily thanks to Usernames, Links and Messenger Codes. How to access your Facebook Business Page messenger code Navigate to your page Click on messages Now click download and share your messenger code How to scan a FB Messenger code to add people to your Messenger contacts Ensure you’re using the most up to date version of Facebook Messenger App Open Messenger Click on People Now scan code is your top option Hold your camera on your phone/tablet up to a messenger code Now they’re added to your Messenger contacts How to generate your personal Facebook profile messenger code Ensure you’re using the most up to date version of Facebook Messenger App Open Messenger Click on People Now scan code is your top option At the top, now click on My Code Now either screen...
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December typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and – for the marketers – breaking through all that hassle in the effort to reach out to customers. From Christmas to New Years, there’s a lot going on and you need to maximize your brand’s potential during this time. Consider the following 6 tips for mastering Social Media Campaigns over the holidays. Leverage Emotions The holiday season is emotionally charged on so many different levels. Words that come to mind when thinking about the consumer mindset during the holiday season are generosity, family, reflection, giving, and positivity. As a marketer, you need to think about how you can tap into these feelings and use them to your advantage. For example, in the weeks leading up to and after New Years, many people try to stay motivated and focus on their goals and resolutions. A good...
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Instagram has officially switched on its advertising API (application programming interface). It’s a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter. The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning. By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter. Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram sales representative directly. That meant Instagram advertising was mostly limited to those willing to make big investments in both budget and time. Starting soon all advertisers can plan Instagram campaigns alongside their other digital ads...
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Your retail company has a huge opportunity to capitalize in the 2015 holiday season as online consumer spending continues to rocket. Consumers may be spending more online, but they’re spending less time doing so. This benchmark shows a pronounced decline over two years in such key consumer attention metrics as average session length, and page views and product views per session. Meanwhile, the single-page bounce rate and shopping cart abandonment rate reached new highs in the past year (Image above). How can online retailers and e-commerce executives formulate powerful programs and strategies to take this holiday season head on? Keep reading to find out. The impact of screen sizes on shopping behavior. Despite the rise of mobile devices, desktops continue to dominate retail e-commerce. Particularly when it comes time to cart an item and check out, consumers clearly prefer the larger screen size of laptops and PC monitors and the ability...
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This is how love, romance, advertising and technology meet! An inspiring idea for the St. Valentine’s day commercial. Flower retailer www.mooiwatbloemendoen.nl unleashes its Cupid drone on unsuspecting lovebirds in Verona, Italy, just in time for Valentine’s Day. The romantic experience was a stunt to promote one of the Flower Council of Holland’s consumer brands, in advance of Valentine’s Day, and was devised by Amsterdam agency Kingsday. The agency has experience with the stealth delivery of flowers—last year it placed boxes of roses under glass with instructions to break in an emergency around Paris, should the need for a chivalrous gesture unexpectedly arise—but this effort was meant invigorate the notion of spreading love. “Last year we spread roses by emergency boxes. So this year we were looking for new logistics,” says creative director Bram de Rooij of the idea for “Love is in the Air,” which will be distributed in the...
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Over 1 million US users changed their relationship status within four days of Valentine’s Day in 2014. Singles talked about sex the most on the day, while men in open relationships and women in domestic partnerships did the opposite. And 64% of women, and 68% of men, start planning for the day a week in advance or sooner. To get you ready for the next big event on the real-time marketing hit list, Facebook’s created an infographic packed with stats about how people fête the big day on the Facebook pages. They say you can’t buy love, but that certainly didn’t stop Americans from spending an estimated $17.3 billion on Valentine’s Day last year. Year after year, people declare their love on Cupid’s holiday through last-minute gifts, heartfelt messages and a remarkable number of marriage proposals. On Facebook, Valentine’s Day is not just for couples. True, it is the place...
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