Tag: books


Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate

17

Jan 2015

Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate

This month Shawn Dubravac, chief economist and senior director of research at the Consumer Electronics Association (CEA), released a perfectly timed book called “Digital Destiny” and has been speaking frequently about the trends that will change the world of technology and consumer behavior  in the coming year. One of his predictions is that the “Internet of things, making objects smart and connected, will give way to the Internet of Me” where this connection of things will relay data about your usage in order to inform behavior change or action in the real world. In Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate, Shawn DuBravac, argues that the groundswell of digital ownership unfolding in our lives signals the beginning of a new era for humanity. Beyond just hardware acquisition, the next decade will be defined by an all-digital lifestyle and the “Internet of...

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Global book club – a new marketing exercise for Facebook

06

Jan 2015

Global book club – a new marketing exercise for Facebook

Over the weekend, Facebook CEO Mark  Zuckerberg invited  Facebook members to join him in his New Year’s resolution to read a new book every other week. “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies.” – announced Mark at his Facebook page on January 03, 2015. Mark Zuckerberg’s global book club  is off to a roaring start: as of today  it reportedly has more than 90,000 members. The book club has, of course, a Facebook discussion page. It’s members have already made thousands of suggestions for future reading material, including votes for the Bible and the Koran, the Book of Mormon, and Revolution by Russell Brand. Instead, Mr Zuckerberg’s first choice was “The End of Power”, a 320-page non-fiction tome by Moisés Naím. Mr Zuckerberg wrote that the book “explores how the world is shifting to give individual people more power...

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