Facebook organic search: myth or reality? I get this question asked very often by the business owners, entrepreneurs, colleague marketers and start-ups. If you were asking the same question – just know that you’re not alone. This is a common issue that many experienced marketers and brands are struggling with. While many people are discouraged by slow growth and having difficulties with achieving the results they initially hoped for on Facebook, some are finding smart solutions and tricks to getting the most out of Facebook. Read out top tips and tricks on how to outsmart the algorithm and to reach your fans and followers both organically and via paid ads. Start With Content Optimized to Generate Attention and Shares Highly shareable content is the holy grail of social media marketing, and doing your best to optimize for shares is my number-one content creation tip. As people scroll the Facebook news...
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Have you tried Instagram Stories yet? Instagram’s newest feature – which is similar to Snapchat – allows you to create short videos or a series of multiple photos that disappear after 24 hours. When Instagram introduced Instagram Stories last week everyone went a little bit crazy trying to determine if it would be the end of Snapchat or not. In this post, I walk you through all the details and features showing you how to use Instagram Stories. All You Need to Know About Instagram Stories! A new feature Instagram stories lets you do the following: Create a video Create a picture post Include text Draw with different styles and colors See who has viewed your story Watch stories from those you follow Share a video or pic from your story to your Instagram feed Share a video or pic from your Camera Roll to your Instagram story With Instagram Stories, you...
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This weekend we had a successful workshop on teaching real estate agents and property owners to market and advertise their houses and apartments online. The same tactics and strategies should be used by hotels and vacation resorts. Internet marketing is the best tool to get listings and rent homes. 92% of people search the internet before contacting a travel agency Here is a recap of the main takeaways from the workshop With rapidly evolving visual marketing tools and technologies, the real estate market is more competitive than ever. Top agents leverage the newest tools to stand out. 2D photography and DIY video no longer impresses a new generation of buyers and sellers who expect engaging online experiences that truly provide an understanding of a property. In a changing landscape, real estate agents and brokers who leverage new technology to inexpensively and quickly deliver immersive online and offline experiences are best...
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Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...
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Finally, you have it! Your ticket to a Professional Conference! This is your chance to discover the latest trends and insights in your niche, and learn from the biggest names across the globe. You are ready to hear about leading ideas and innovations, and you want to know what is new in the market and what your peers or competitors are doing. You look into the program – Wow! There are so many events, keynotes, presentations, demonstrations and masterclasses! So much to do. So much to participate in. How do you find your way through this overwhelming load of information, activities, and opportunities? Take a deep breath. It’s all doable! Here is are ten things that will help you get the most out of your visit to a conference. Follow these tips for attending a conference to stay focused and you will head home feeling invigorated instead of exhausted. Ready? Set?...
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Instagram video length will be prolonged from 15 seconds to 60 seconds. This is a fun, flexible and creative way to create and watch video on Instagram. In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial. Now everybody can tell a story using a video. For iOS, they’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out this Step-by-Step manual: How do I upload a video with multiple video clips? This feature is currently only available on iOS. You can upload a video with multiple clips from your phone’s library. To upload a video with multiple clips: Tap ....
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Now you can see the exact month, day and year your images and videos were posted on Instagram. Every social media manager I know is doing cartwheels over this update. To see your timestamps, simply go to the App Store and update to the latest version of Instagram. You should have version 7.17.1 or later. Prior to now, Instagram only showed the number of weeks it had been since the videos or photos were posted. Now, instead of “52w” at the top right corner of the post, the full date (4 February or November 25, 2015, for example) is listed under the comments. This is a very valuable update for online marketers and those who work in the marketing industry. When we’re tracking data or pulling information for clients and projects we need to know the exact date then it was posted. Knowing that something happened 52 weeks ago is pretty useless. An exact...
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A big change on Facebook: the Social Network built alternatives to its trademark ”like” button, and has globally launched emoji “Reactions.” Users can still respond to a post or comment with the traditional “like” button. But starting February 24, 2016, users are allowed to choose from six different animated emoji “Reactions”: Like, Love, Haha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.” Facebook said in its latest blog post that it wanted to give users more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy”: The new reactions appear when you hover over Like on a PC, or hold it down on mobile or tablet. Last September, Facebook CEO Mark Zuckerberg publicly announced the company’s push to expand emoji past the “like” option. “Not every...
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To promote safer websites and help create a more secure web, Google now gives sites secured with Always On SSL an SEO (Search Engine Google Ranking) boost. Learn about this and other ways to rank higher. Google’s popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site’s SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This white paper explores how you can improve your ranking and be found by more customers. How Google ranks sites like yours Google’s ranking algorithm is constantly evolving and is highly confidential. But it is known that Google’s spiders crawl websites and currently rank based on the following key criteria: 1. Relevancy 2. Metadata 3. Security 4. Speed 5. Trust 6....
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What is Social Selling? Selling has always been (and always will be) social. Social media hasn’t fundamentally changed the game of sales, but it certainly has amplified it, connected it, and distributed it further than we ever thought possible. Social networks give wider reach and power to even the smallest business, and create an avenue for sales and marketing staff to connect to their client base as individuals, on a personal level. The term “social selling” encompasses both the research and interaction that happens online during the sales process. Salespeople can use social media to research critical information about companies, trends, and market changes that might produce opportunities. They can learn things about likely buyers that are hard to find elsewhere. What are the interests of those prospects? Their likes, their dislikes? What are they reading and sharing? When you know a few things about someone, you have a more...
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