In the last days we see many reposts of the pages looking similar to pages of Emirates, KLM, Airflot offering free tickets. Users are asked to “share” the post on Facebook in order to receive the tickets, tricking them into spreading it to their friends. They are then asked to input personal information, like name, age, and address and phone numbers. But that personal information is then used for telemarketing, which is included in the fine print. Newer versions of the scam include a “lifejacking” attack, or a malicious script that sends the scam to their friends without permission. Just think about how much damage it can make to you if you are clicking through al those pages from your office computer or from your home computer that contains a lot of sensitive information (personal photos, bank details etc). Similar scams are circulation within WhatsApp and emails. HOW TO SPOT A...
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A big change on Facebook: the Social Network built alternatives to its trademark ”like” button, and has globally launched emoji “Reactions.” Users can still respond to a post or comment with the traditional “like” button. But starting February 24, 2016, users are allowed to choose from six different animated emoji “Reactions”: Like, Love, Haha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.” Facebook said in its latest blog post that it wanted to give users more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy”: The new reactions appear when you hover over Like on a PC, or hold it down on mobile or tablet. Last September, Facebook CEO Mark Zuckerberg publicly announced the company’s push to expand emoji past the “like” option. “Not every...
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Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...
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Instagram has officially switched on its advertising API (application programming interface). It’s a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter. The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning. By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter. Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram sales representative directly. That meant Instagram advertising was mostly limited to those willing to make big investments in both budget and time. Starting soon all advertisers can plan Instagram campaigns alongside their other digital ads...
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Your retail company has a huge opportunity to capitalize in the 2015 holiday season as online consumer spending continues to rocket. Consumers may be spending more online, but they’re spending less time doing so. This benchmark shows a pronounced decline over two years in such key consumer attention metrics as average session length, and page views and product views per session. Meanwhile, the single-page bounce rate and shopping cart abandonment rate reached new highs in the past year (Image above). How can online retailers and e-commerce executives formulate powerful programs and strategies to take this holiday season head on? Keep reading to find out. The impact of screen sizes on shopping behavior. Despite the rise of mobile devices, desktops continue to dominate retail e-commerce. Particularly when it comes time to cart an item and check out, consumers clearly prefer the larger screen size of laptops and PC monitors and the ability...
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Digital Marketing Live! is the annual event for marketing professionals, the biggest in Benelux. It is organized by Emerce – online business, media & marketing magazine. On June 3rd of 2015 we attended the 4th edition of this event in Amsterdam, the Netherlands. It offered a wide range of activities – presentations, continuous sessions, happenings, panel discussions, workshops and round tables. There were 1924 visitors: • Media planners, media directors, media managers • Marketeers: brand managers, marketing managers, product managers • Online marketeers, specialists • Communication and PR managers • Publishers, media operators, advertising sector, online sector It was about exchanging knowledge, tactics, best practices, information from cases and contacts. The focus was on the following topics: • Search (SEO, SEA) • Mobile (apps, advertising, messaging) • Campaigning (viral marketing, games, utilities, multichannel campaigns) • Dialogue (e-mail marketing, CRM) • Analytics • Social (communities, PR, brand pages) • Online advertising (Affiliate...
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In the digital age, the signatures are slowly dying out. Celebrities may spend hours signing photographs and merchandise, but the majority of us only sign the occasional contract or document. However, some people still appreciate signatures. According to handwriting analysts, they can reveal a lot about your personality – for example, a clearly legible signature suggests the author is straightforward and open. MyPrint247 analysed the signatures of 25 of the world’s top tech CEOs and personalities, with the help of graphology (handwriting analysis). The list includes Tim Cook, Steve Jobs, Bill Gates, Mark Zuckerberg, Larry Page, Sergey Brin and more. Check them out in this infographic below!
Are you looking to attract high-quality and loyal fans to your Social Media pages: Facebook, Instagram, Pinterest etc? Without quality fans, your Social Media Marketing efforts can fizzle out quickly. Discover the ways you can engage loyal fans who’ll love your business, brand, produce and service. The following steps will help you streamline your Fan Page activity into a success story. Step 1: Give your page a human touch The most successful companies are those that step out from behind their logo and let the people behind the brand represent their page. The goal is to communicate with your fans as though you were talking to your friends, and let your personality come through in each post. One of the ways to do this is to step away from your niche once in a while and show your personal side through entertaining posts and photos. Change things up a bit...
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De Bijenkorf kiest voor digitale communicatie met zijn klanten Klanten ontvangen informatie voortaan digitaal (De Bijenkorf Magazine bestaat niet meer) Nieuwe features in de Bijenkorf App: digitale kassabon en productscanner. Forse investeringen in verdere ontwikkeling van digitale media en de multichannelstrategie om persoonlijker te kunnen communiceren. Nieuwe features de Bijenkorf App: onder andere digitale kassabon en productscanner De Bijenkorf App, met zo’n 500.000 downloads, is een belangrijk middel in de digitale communicatie van de Bijenkorf. Naast inspiratie en een directe shopmogelijkheid op deBijenkorf.nl, biedt de App persoonlijke service voor Members zoals vouchers, een actueel overzicht van zijn of haar gespaarde punten en sinds kort ook digitale kassabonnen van de aankopen in de Bijenkorf. Handig voor de administratie of het eventueel retourneren van aankopen. Hoe werkt de digitale kassabon? Als u de Memberpagina’s heeft geactiveerd, krijgt u direct inzicht in de laatste twintig aankopen. Iedere kassabon bevat een QR code welke...
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Tech-savvy fashion brand Rebecca Minkoff collaborated with eBay to open futuristic stores that are a mixture of a designer boutique with an online shop. Each store brings immersive digital technology by featuring an oversize screen, where customers can browse merchandise or request items in specific sizes to try on. The store will text shoppers when their fitting room is available. And inside the fitting room, a touch screen mirror can be used to request more items or ask for assistance. While the stores are permanent, eBay has signed on for a one-year (minimum) partnership to bring its e-commerce prowess to Minkoff’s first stores, powering touch screen interactive displays and digital fitting rooms designed with her customers—omnichannel-savvy, sophisticated and fashion-forward shoppers—in mind. According to eBay, each of the Minkoff stores features new tech features developed by eBay’s innovation team. Through the Rebecca Minkoff mobile app, a shopper will be able to...
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