Is Email Marketing Right for My Business?

Email marketing for small business has proven to be a successful way to drive revenue and stay top-of-mind. Small Business owners not using email marketing, or not optimally using email marketing,generally fall into one of two categories: – I’m Not A Marketer. Small business owners are just that – owners of a small business – they run a yoga studio, a restaurant, they are a real estate agent, maybe they run a small manufacturing firm. What they are not are marketers. These people generally do not have the time, expertise and most importantly the desire to either learn how to do marketing themselves, never mind learn how to use a software as-a-service (SAAS) email marketing solution. – Been There, Done That: These are small business owners that have attempted to use a SAAS email marketing solution but for one or many reasons cannot perform the marketing activities that they desire...

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