People visit Facebook profiles more than four billion times per day, and they’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, they’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. This is what Aigerim Shorman and Tony Hsieh, Product Managers of Facebook wrote in the blog: Bring Your Profile to Life The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile....
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Social media has changed the lives of people around the world. Lets just stop for a moment and look at how different it is from ten or even five years ago. In the last decade, social media has significantly transformed most of our daily lives. Remember using a telephone landline instead of Skype, address book instead of Facebook, business card holder instead of LinkedIn? Social media has changed not only how we interact with one another but also how we do business. Not integrating social media into company’s traditional marketing activities nowadays is like starting a business without telling anyone. Surprisingly, there are still organizations who are not taking full advantage of what social media marketing can do for their brand. Sometimes the social media team is soloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on...
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Instagram has officially switched on its advertising API (application programming interface). It’s a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter. The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning. By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter. Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram sales representative directly. That meant Instagram advertising was mostly limited to those willing to make big investments in both budget and time. Starting soon all advertisers can plan Instagram campaigns alongside their other digital ads...
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Until now, Facebook’s News Feed has been a passive experience, with the site’s algorithm determining what its users see. Today, things change! Facebook launched its new Facebook algorithm for news feed and gave users the control over what they see first on the news feed. News Feed is a personalized stream of stories that you build from the people and Pages you’ve connected to on Facebook. As a user you can take control of what you want to see more of, what you want to see less of and discover new pages. These are the two major updates and improvements: “prioritize who to see first” and “discover new pages”. To do this, Facebook uses ranking to order stories based on how interesting they believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on. But ultimately you’re the only one who truly...
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Hashtags are a prominent part of Social Media Network today. Hashtag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary earlier this year. Hashtags are used to a certain extend on most popular social networks, including Twitter, Instagram, Facebook, Pinterest, Vine and Google+. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest. So whenever you add a hashtag to your post, it is immediately indexed by...
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Now, you have done a good job – Social Media Accounts are created, beautiful photos are taken and engaging articles are posted. But who will enjoy it all? Where are your followers? When you have more engagement, you get more exposure, which in turn, gives you the opportunity to get more followers. Let’s get into it. Here are the 7 best tips to get more followers on Twitter, Instagram, Facebook or any other Social Media Channel. 1. Share Images People Can Connect & Relate To If you check out the most popular Social Media accounts, you’ll notice a common theme. All of their photos are something we all can relate to and connect with. They’re personal, unique, and original. By sharing these types of photos you’re establishing a connection with your audience, which is the absolute best way to attract people to your account. In short, make sure your account is authentic and...
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In the digital age, the signatures are slowly dying out. Celebrities may spend hours signing photographs and merchandise, but the majority of us only sign the occasional contract or document. However, some people still appreciate signatures. According to handwriting analysts, they can reveal a lot about your personality – for example, a clearly legible signature suggests the author is straightforward and open. MyPrint247 analysed the signatures of 25 of the world’s top tech CEOs and personalities, with the help of graphology (handwriting analysis). The list includes Tim Cook, Steve Jobs, Bill Gates, Mark Zuckerberg, Larry Page, Sergey Brin and more. Check them out in this infographic below!
Sometime I get questions when to use a # hashtag on social media versus the @? Well, they are very different things. You use the @ when you’re looking to tag a person or an account in your post on Instagram, Facebook or Twitter. A #hashtag is for keywords, topics or to follow a conversation. When you tweet “Great presentation by @D2Digital” you are contacting D2D Digital Online Marketing Agency and telling them they had a great presentation while at the same time making your review available for anyone to see who searches for D2D Digital on Twitter. Nethertheless, if you tweet “@D2Digital – your presentation was great” you are sending a direct message only D2D Digital Online Marketing Agency and you can see. I’m not sure whose followers can see it as well. If you tweet “Great #webinar by @D2Digital ” anyone who is searching for webinars D2D Digital Online...
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Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives. Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video The call-to-action feature was rolled out in the US in December 2014. It became available to Netherlands’ pages in February 2015.
Over 1 million US users changed their relationship status within four days of Valentine’s Day in 2014. Singles talked about sex the most on the day, while men in open relationships and women in domestic partnerships did the opposite. And 64% of women, and 68% of men, start planning for the day a week in advance or sooner. To get you ready for the next big event on the real-time marketing hit list, Facebook’s created an infographic packed with stats about how people fête the big day on the Facebook pages. They say you can’t buy love, but that certainly didn’t stop Americans from spending an estimated $17.3 billion on Valentine’s Day last year. Year after year, people declare their love on Cupid’s holiday through last-minute gifts, heartfelt messages and a remarkable number of marriage proposals. On Facebook, Valentine’s Day is not just for couples. True, it is the place...
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