Global book club – a new marketing exercise for Facebook

Over the weekend, Facebook CEO Mark  Zuckerberg invited  Facebook members to join him in his New Year’s resolution to read a new book every other week. “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies.” – announced Mark at his Facebook page on January 03, 2015. Mark Zuckerberg’s global book club  is off to a roaring start: as of today  it reportedly has more than 90,000 members. The book club has, of course, a Facebook discussion page. It’s members have already made thousands of suggestions for future reading material, including votes for the Bible and the Koran, the Book of Mormon, and Revolution by Russell Brand. Instead, Mr Zuckerberg’s first choice was “The End of Power”, a 320-page non-fiction tome by Moisés Naím. Mr Zuckerberg wrote that the book “explores how the world is shifting to give individual people more power...

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