Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...
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Instagram video length will be prolonged from 15 seconds to 60 seconds. This is a fun, flexible and creative way to create and watch video on Instagram. In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial. Now everybody can tell a story using a video. For iOS, they’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out this Step-by-Step manual: How do I upload a video with multiple video clips? This feature is currently only available on iOS. You can upload a video with multiple clips from your phone’s library. To upload a video with multiple clips: Tap ....
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What is Social Selling? Selling has always been (and always will be) social. Social media hasn’t fundamentally changed the game of sales, but it certainly has amplified it, connected it, and distributed it further than we ever thought possible. Social networks give wider reach and power to even the smallest business, and create an avenue for sales and marketing staff to connect to their client base as individuals, on a personal level. The term “social selling” encompasses both the research and interaction that happens online during the sales process. Salespeople can use social media to research critical information about companies, trends, and market changes that might produce opportunities. They can learn things about likely buyers that are hard to find elsewhere. What are the interests of those prospects? Their likes, their dislikes? What are they reading and sharing? When you know a few things about someone, you have a more...
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As a Social Media Manager, posting to Instagram is part of daily work. Before now, that meant signing out of my personal account in order to sign into the account for work, which is not only inconvenient but also a little anxiety-inducing—the ease with which I might accidentally post to the wrong account is all too scary a possibility. My clients’ 10K followers do not need to see my latest selfie with a new hairstyle. Finally, Instagram is making our social media-addled lives a little bit easier. With the latest update, the app is introducing a new feature that allows users to toggle between multiple accounts without logging in and out. Instagram Now Offers Multiple Account Support Currently, the feature appears to be in beta testing mode and only available to a limited number of Android users. Instagram has not said whether this feature will be expanding, or when it...
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Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So I decided to round up some of the most essential Google marketing tools so you can be sure your business is taking full advantage of all Google has to offer. 1) Google My Business All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.” Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results. 2) Google+ Business Pages With the death...
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I Am An Author… And Now What? Can I Use My Book To Grow My Business? It is 2015. It is getting more and more difficult to market your business and your brand. The concept “If you build it, they will come” is not working anymore. As reported by Garther, 50 percent of companies increased marketing spend in 2015. But if you are an entrepreneur or a small business (SMB) you might not have the budget to assemble a top-profs marketing team. So what will YOU do to get exposure and grow your business this year? The smartest marketers know that customers favor businesses that meet them halfway. They like those who provide something of value in order to win customers’ attention. The great answer to that is to write and publish a book, that will not only present you as an obvious and credible expert in the industry but will also solve...
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Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Content Distribution is also very important. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world is not infrastructure; it’s audience. To compete for reader attention, brands do not only have to produce better content, they also have to figure out a way to get it in front of people. Content is a base, but beyond that is understanding of the distribution channels. Why Distribute? Because simply creating excellent content isn’t enough. Yes, SEO best practices help drive relevant traffic to your content, but SEO shouldn’t be the only tool in your content toolbox....
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Digital Marketing Live! is the annual event for marketing professionals, the biggest in Benelux. It is organized by Emerce – online business, media & marketing magazine. On June 3rd of 2015 we attended the 4th edition of this event in Amsterdam, the Netherlands. It offered a wide range of activities – presentations, continuous sessions, happenings, panel discussions, workshops and round tables. There were 1924 visitors: • Media planners, media directors, media managers • Marketeers: brand managers, marketing managers, product managers • Online marketeers, specialists • Communication and PR managers • Publishers, media operators, advertising sector, online sector It was about exchanging knowledge, tactics, best practices, information from cases and contacts. The focus was on the following topics: • Search (SEO, SEA) • Mobile (apps, advertising, messaging) • Campaigning (viral marketing, games, utilities, multichannel campaigns) • Dialogue (e-mail marketing, CRM) • Analytics • Social (communities, PR, brand pages) • Online advertising (Affiliate...
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Do you know any restaurants, franchises, retail stores, bars, nightclubs or brands that have a hard time managing their social media channels and online reputation? Businesses that have no time to execute successful campaigns to engage their customers? These businesses tend to lose customers, sales and market share to their competitors. Wouldn’t it be great if there were a company that could help manage their Facebook and Twitter accounts? Create compelling content for their Instagram, Pinterest and YouTube channel? Respond to all customer complaints or praises on Yelp, Urbanspoon, Google Places and Tripadvisor, as well as help to execute successful campaigns to increase sales, engagement and customer loyalty? Good news! Such company exists! D2D Digital can create conversations on your behalf that engage your audience, expand your reach, and attract new leads using social and digital marketing.
Email marketing for small business has proven to be a successful way to drive revenue and stay top-of-mind. Small Business owners not using email marketing, or not optimally using email marketing,generally fall into one of two categories: – I’m Not A Marketer. Small business owners are just that – owners of a small business – they run a yoga studio, a restaurant, they are a real estate agent, maybe they run a small manufacturing firm. What they are not are marketers. These people generally do not have the time, expertise and most importantly the desire to either learn how to do marketing themselves, never mind learn how to use a software as-a-service (SAAS) email marketing solution. – Been There, Done That: These are small business owners that have attempted to use a SAAS email marketing solution but for one or many reasons cannot perform the marketing activities that they desire...
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