People visit Facebook profiles more than four billion times per day, and they’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, they’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. This is what Aigerim Shorman and Tony Hsieh, Product Managers of Facebook wrote in the blog: Bring Your Profile to Life The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile....
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Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...
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Digital Marketing Live! is the annual event for marketing professionals, the biggest in Benelux. It is organized by Emerce – online business, media & marketing magazine. On June 3rd of 2015 we attended the 4th edition of this event in Amsterdam, the Netherlands. It offered a wide range of activities – presentations, continuous sessions, happenings, panel discussions, workshops and round tables. There were 1924 visitors: • Media planners, media directors, media managers • Marketeers: brand managers, marketing managers, product managers • Online marketeers, specialists • Communication and PR managers • Publishers, media operators, advertising sector, online sector It was about exchanging knowledge, tactics, best practices, information from cases and contacts. The focus was on the following topics: • Search (SEO, SEA) • Mobile (apps, advertising, messaging) • Campaigning (viral marketing, games, utilities, multichannel campaigns) • Dialogue (e-mail marketing, CRM) • Analytics • Social (communities, PR, brand pages) • Online advertising (Affiliate...
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On April 21, 2015 Google rolled out the “mobile-friendly” update. The idea is to boost the ranking of mobile-friendly pages on mobile search results. “Mobile-friendly” pages are the pages that are legible and usable on mobile devices – in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) Now users can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. This update: – Affects only search rankings on mobile devices. This update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations. – Affects search results in all languages globally – Applies to individual pages, not entire websites. It’s a page-level change. For instance, if ten of...
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It’s the time of year for future gazing. As the New Year approaches, everybody wants to know, what to expect from the year ahead. So let me get my crystal ball out. For marketers, 2015 will be the year of more personalized customer interactions and the time to fully embrace the rapid mobile expansion around the world. Here are the 3 online marketing trends for 2015 from D2D Digital. 1. Blogging Will Dominate Lead Generation. Creating great content and driving traffic back to your site of your Social Networking page will remain the best way to generate organic leads. This means if you aren’t blogging, you can’t afford to hold off any longer. Let professionals handle that for you if you want to get real results from your website and Social Media. 2. Mobile devices will continue to gain more and more share of consumer’s attention. Content will continue to be consumed...
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