Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...
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To promote safer websites and help create a more secure web, Google now gives sites secured with Always On SSL an SEO (Search Engine Google Ranking) boost. Learn about this and other ways to rank higher. Google’s popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site’s SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This white paper explores how you can improve your ranking and be found by more customers. How Google ranks sites like yours Google’s ranking algorithm is constantly evolving and is highly confidential. But it is known that Google’s spiders crawl websites and currently rank based on the following key criteria: 1. Relevancy 2. Metadata 3. Security 4. Speed 5. Trust 6....
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December typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and – for the marketers – breaking through all that hassle in the effort to reach out to customers. From Christmas to New Years, there’s a lot going on and you need to maximize your brand’s potential during this time. Consider the following 6 tips for mastering Social Media Campaigns over the holidays. Leverage Emotions The holiday season is emotionally charged on so many different levels. Words that come to mind when thinking about the consumer mindset during the holiday season are generosity, family, reflection, giving, and positivity. As a marketer, you need to think about how you can tap into these feelings and use them to your advantage. For example, in the weeks leading up to and after New Years, many people try to stay motivated and focus on their goals and resolutions. A good...
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As a Social Media Manager, posting to Instagram is part of daily work. Before now, that meant signing out of my personal account in order to sign into the account for work, which is not only inconvenient but also a little anxiety-inducing—the ease with which I might accidentally post to the wrong account is all too scary a possibility. My clients’ 10K followers do not need to see my latest selfie with a new hairstyle. Finally, Instagram is making our social media-addled lives a little bit easier. With the latest update, the app is introducing a new feature that allows users to toggle between multiple accounts without logging in and out. Instagram Now Offers Multiple Account Support Currently, the feature appears to be in beta testing mode and only available to a limited number of Android users. Instagram has not said whether this feature will be expanding, or when it...
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Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...
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Big Google news! Sundar Pichai becomes CEO and Larry Page and Sergey Brin launch a new company called Alphabet. Google will fully-owned subsidiary. All Google Inc. shares will convert into Alphabet shares. This is what has just been posted on GoogleBlog by Larry Page As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.” From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have. We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped...
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Content is what drives the Internet as we know it. But the biggest mistake marketers make in the world of social engagement is expecting hundreds of followers when they put up a new piece of content. Content Distribution is also very important. Getting your voice heard online often feels like trying to talk in an overcrowded room. So how does your brand rise above the noise? Nowadays, the scarce resource in the content marketing world is not infrastructure; it’s audience. To compete for reader attention, brands do not only have to produce better content, they also have to figure out a way to get it in front of people. Content is a base, but beyond that is understanding of the distribution channels. Why Distribute? Because simply creating excellent content isn’t enough. Yes, SEO best practices help drive relevant traffic to your content, but SEO shouldn’t be the only tool in your content toolbox....
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Digital Marketing Live! is the annual event for marketing professionals, the biggest in Benelux. It is organized by Emerce – online business, media & marketing magazine. On June 3rd of 2015 we attended the 4th edition of this event in Amsterdam, the Netherlands. It offered a wide range of activities – presentations, continuous sessions, happenings, panel discussions, workshops and round tables. There were 1924 visitors: • Media planners, media directors, media managers • Marketeers: brand managers, marketing managers, product managers • Online marketeers, specialists • Communication and PR managers • Publishers, media operators, advertising sector, online sector It was about exchanging knowledge, tactics, best practices, information from cases and contacts. The focus was on the following topics: • Search (SEO, SEA) • Mobile (apps, advertising, messaging) • Campaigning (viral marketing, games, utilities, multichannel campaigns) • Dialogue (e-mail marketing, CRM) • Analytics • Social (communities, PR, brand pages) • Online advertising (Affiliate...
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Tech-savvy fashion brand Rebecca Minkoff collaborated with eBay to open futuristic stores that are a mixture of a designer boutique with an online shop. Each store brings immersive digital technology by featuring an oversize screen, where customers can browse merchandise or request items in specific sizes to try on. The store will text shoppers when their fitting room is available. And inside the fitting room, a touch screen mirror can be used to request more items or ask for assistance. While the stores are permanent, eBay has signed on for a one-year (minimum) partnership to bring its e-commerce prowess to Minkoff’s first stores, powering touch screen interactive displays and digital fitting rooms designed with her customers—omnichannel-savvy, sophisticated and fashion-forward shoppers—in mind. According to eBay, each of the Minkoff stores features new tech features developed by eBay’s innovation team. Through the Rebecca Minkoff mobile app, a shopper will be able to...
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Do you know any restaurants, franchises, retail stores, bars, nightclubs or brands that have a hard time managing their social media channels and online reputation? Businesses that have no time to execute successful campaigns to engage their customers? These businesses tend to lose customers, sales and market share to their competitors. Wouldn’t it be great if there were a company that could help manage their Facebook and Twitter accounts? Create compelling content for their Instagram, Pinterest and YouTube channel? Respond to all customer complaints or praises on Yelp, Urbanspoon, Google Places and Tripadvisor, as well as help to execute successful campaigns to increase sales, engagement and customer loyalty? Good news! Such company exists! D2D Digital can create conversations on your behalf that engage your audience, expand your reach, and attract new leads using social and digital marketing.
