5 Ways To Get More Sales Out Of Marketing

Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water. There are many reasons why sales and marketing teams become misaligned. However, by eliminating the roots of these issues, leveraging shared definitions, and understanding sales and marketing’s role in the bigger picture of the customer journey – sales and marketing can live in harmony while driving enhanced lead-to-revenue performance. The following are five suggestions any organization can follow to better align their sales and marketing operations. These include a mix of both technical and philosophical strategies that can lead to a better understanding of the lead-to-close process, increase sales close rates, and subsequently drive stronger revenue and profits. Tip 1: Agree on Definitions One of the biggest disconnects between sales and marketing departments is caused by differing definitions...

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