Tag: sociale media

Notify App: Facebook is Strengthening its Dominance Over Online Media

08

Nov 2015

Notify App: Facebook is Strengthening its Dominance Over Online Media

by Maya Roeland
in BLOG
- No Comments

Facebook is preparing its latest push into online media with a new standalone app called Notify that is scheduled to launch soon, with content from dozens of media publishers including Mashable, The Washington Post, Billboard, CNN and CBS. Financial Times notes that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Apple has also shown interest in the sector with September’s launch of its new News aggregator app.  Twitter recently rolled out Moments, a feed for mobile users to explore the top news of the moment. Meanwhile, despite suspending its own Snap Channel last month, Snapchat still has Discover partners like Comedy Central and Vice backing it, along with its own news division. Competition is only going to heat up from here.  

My Company has got a Social Media Profile. And now what?

19

Dec 2014

My Company has got a Social Media Profile. And now what?

by Maya Roeland
in ADs
- No Comments

Small business owners have about a zillion things to do each day – and social media is not usually at the top of the priority list. However, the smart, effective use of social media is essential to building a business’s brand, connecting with potential customers, fostering customer loyalty, and even resolving customer complaints. Sadly, social media is no field of dreams for most small businesses. Just because you build it doesn’t mean that followers, likes and re-tweets will come. It’s not uncommon for a small business’s Facebook page or Twitter account to languish due to lack of content. You need to be sharing interesting, meaningful and relevant content that gives folks a reason to follow your business.



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