With the advent of social media foodie culture, food photography is everywhere. The market is saturated with top-down smartphone images of cappuccinos, healthy salads, and tasty steaks. How can a food blogger stand out in this overwhelming parade of food images? By taking high quality, eye catching images, of course! If you’ve asked people for help before or have done some web searching on the topic, you’ve probably heard these pieces of advice: 1. Use natural light 2. Don’t use flash 3. Use the macro setting on your camera (for food) And while each of these is, in essence, true, they’re also incomplete and too basic. That is why D2D Digital reached out to a professional food photographer Oxana Denezhkina and asked her to share 5 food photography secrets exclusively with our readers. Here are 5 giveaways on how to take tasty photos: The Power of Right Hand Side One...
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For the first time, you can now easily share 360 photos on Facebook: Facebook introduced 360 photos! Simply take a panorama with your phone or capture a 360-degree photo using a 360 photo app or 360 camera, and then post it on Facebook as you would a normal photo. From there, we’ll convert it to an immersive 360 photo that people can explore, similar to how people experience 360 videos on Facebook. 360 photos are easy to identify in News Feed: just look for the compass icon on the right-hand side of the photo. Explore a 360 photo on mobile by tapping and dragging the photo or by moving your phone, and on the web by clicking and dragging. Now your friends can experience the moments you share in 360 as if they were actually there with you, from hiking through a national park, to wandering through a museum, to celebrating...
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Are you looking to take your hotel or resort to the next level through social media? There are special social media marketing techniques that will help you get increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel or resort and get your potential guests excited about their next vacation. In this article we’ll show you the best practices to take your resort’s social media marketing to the next level. Social Media Marketing for Hotels and Resorts: Knowing your Customer Before the guest books your hotel or resort they will probably have done some research to pick the right hotel for them. Through Facebook, Instagram, Twitter and Tripadvisor you have the ability to influence how the guest perceives your hotel or resort before they book. Determine what you offer and the types of guests...
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Instagram video length will be prolonged from 15 seconds to 60 seconds. This is a fun, flexible and creative way to create and watch video on Instagram. In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial. Now everybody can tell a story using a video. For iOS, they’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out this Step-by-Step manual: How do I upload a video with multiple video clips? This feature is currently only available on iOS. You can upload a video with multiple clips from your phone’s library. To upload a video with multiple clips: Tap ....
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People visit Facebook profiles more than four billion times per day, and they’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, they’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile. This is what Aigerim Shorman and Tony Hsieh, Product Managers of Facebook wrote in the blog: Bring Your Profile to Life The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile....
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Econsultancy in partnership with Adobe has published 2015 Digital Trends report. More than 6,000 business professionals with an interest in digital business took part in this year’s survey. Customer experience is seen as the standout imperative for 2015 and beyond, with 22% saying it is the single most exciting opportunity this year. There is now daylight between CX and content marketing, which is still undoubtedly in the ascendancy but some distance behind with 15% of the vote. As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalization, mobile and crosschannel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience is a good one. Strategy and culture are widely identified in all corners of the world as the most important building blocks for a...
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There it is! The app and the website Blab.im, where four people can video chat simultaneously. The audience can watch live, comment and instantly switch places with video chatters. Read this blog post to learn how you can strengthen your social media identity via blab. To participle as a video chatter in one of the squares — which I can’t help thinking looks like a 21st century Brady Bunch panel (translation = very fun) — you sign in with your Twitter credentials. Afterwards, when someone clicks on your name in Blab, they see the handle and bio you’ve already entered on your Twitter bio. When a new video chatter attempts to join the four-person chat, the creator of a Blab can choose to accept or deny entry. And as the video chat plays out, the moderator can let the live chat disappear into the ether when it’s over, or hit...
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Is YouTube a good platform for advertisement? It is all about marketing talent now! A lot of people skip pre-roll ads on YouTube. Me too! My head is programmed to move the mouse in the lower right corner as soon as I click “Play” on a YouTube video. It is more a reflex, than a genuine decision. A big challenge for advertisers to deliver a message in those mini seconds before a user hits “Skip Ad” button. That is where Geico became famous in – creating “unskippable” preroll ads! Geico understands the importance of the first seconds, so the message is delivered right away. What happens after the first five seconds is part of the humor. The ads will run as :15s, 30s and even longer spots, but …as they say on the 6th second in the ad: “You can not skip this Geico ad because it is already over!”...
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It’s the time of year for future gazing. As the New Year approaches, everybody wants to know, what to expect from the year ahead. So let me get my crystal ball out. For marketers, 2015 will be the year of more personalized customer interactions and the time to fully embrace the rapid mobile expansion around the world. Here are the 3 online marketing trends for 2015 from D2D Digital. 1. Blogging Will Dominate Lead Generation. Creating great content and driving traffic back to your site of your Social Networking page will remain the best way to generate organic leads. This means if you aren’t blogging, you can’t afford to hold off any longer. Let professionals handle that for you if you want to get real results from your website and Social Media. 2. Mobile devices will continue to gain more and more share of consumer’s attention. Content will continue to be consumed...
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