Instagram video length will be prolonged from 15 seconds to 60 seconds. This is a fun, flexible and creative way to create and watch video on Instagram. In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial. Now everybody can tell a story using a video. For iOS, they’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out this Step-by-Step manual: How do I upload a video with multiple video clips? This feature is currently only available on iOS. You can upload a video with multiple clips from your phone’s library. To upload a video with multiple clips: Tap ....
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Social media has changed the lives of people around the world. Lets just stop for a moment and look at how different it is from ten or even five years ago. In the last decade, social media has significantly transformed most of our daily lives. Remember using a telephone landline instead of Skype, address book instead of Facebook, business card holder instead of LinkedIn? Social media has changed not only how we interact with one another but also how we do business. Not integrating social media into company’s traditional marketing activities nowadays is like starting a business without telling anyone. Surprisingly, there are still organizations who are not taking full advantage of what social media marketing can do for their brand. Sometimes the social media team is soloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on...
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Every time it seems that marketers have reached the limits of what they can accomplish, something else comes along and shows that the power of media is unlimited. Take International Women’s Day, for example. The first International Women’s Day was held in 1911. Then for many years, it was used to celebrate the achievements and accomplishments of women around the world in economic, political and social spheres. With the expansion of feminism the importance of 8 of March was constantly declining. And now on March 8th, 2015 all of a sudden I have more than 15 newsletters in my Inbox with the subject: International Women’s Day. What happened? Marketers need to have ideas how to promote their products. And to bring back a forgotten holiday seems like a smart strategy. Take a look at the image above. All these shops started to celebrate International Women’s Day this year. Google also joins the celebration of...
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Is YouTube a good platform for advertisement? It is all about marketing talent now! A lot of people skip pre-roll ads on YouTube. Me too! My head is programmed to move the mouse in the lower right corner as soon as I click “Play” on a YouTube video. It is more a reflex, than a genuine decision. A big challenge for advertisers to deliver a message in those mini seconds before a user hits “Skip Ad” button. That is where Geico became famous in – creating “unskippable” preroll ads! Geico understands the importance of the first seconds, so the message is delivered right away. What happens after the first five seconds is part of the humor. The ads will run as :15s, 30s and even longer spots, but …as they say on the 6th second in the ad: “You can not skip this Geico ad because it is already over!”...
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