Digital Cross Track Projections (XTPs) in London’s Tube

Digital Cross Track Projections (XTPs) in London’s Tube

Commuters at five of London’s busiest tube stations are able to see giant cross-track advertising screens. Piccadilly Circus, Liverpool Street, Bank, Euston and Bond Street have all been fitted with the hi-tech projectors and giant screens, each linked to a new digital advertising network enabling partners to remotely update their messages on a 120′ loop, at the touch of a button. The soundless commercial content features in full motion and HD quality.


Maya Roeland

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